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Kaboodle snapped up by Hearst
After its June acquisition of the male-dominated UGO Networks Inc., Hearst Corporation is now buying a social shopping website.

Wal-Mart gets social with back-to-school college students
Wal-Mart embraces social marketing by setting up a Facebook group aimed at marketing dorm room products to college students returning to school.

Poor online video experience off-putting to users
With online video on the increase as a marketing tool, marketers need to focus on the quality of the video content, and its delivery, to ensure a flawless user experience.

Retailers aren't "introducing" themselves through email
Two recent studies from the Email Experience Council (EEC) indicate that email marketers are not doing all that they could for those on their email lists. While most marketers are making it easier for users to subscribe to an email list, they are not properly introducing themselves to new subscribers.

In-game ads boost brand recognition
In-game ads are good for business. That is the result of a recent study from Microsoft's Massive, an in-game advertising network. Researchers found that not only do in-game ads increase brand recognition but these ads are also impacting purchasing decisions.

AdMob serves 1 billion mobile ads per month
It seems as if mobile advertising just cannot slow down. According to a recent report from MediaPost, mobile ad server AdMob is now serving 1 billion mobile ads each month.

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