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ChangeThis Newsletter No. 37
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Mind of the Innovator: Taming the Traps of Traditional Thinking
By Matthew E. May
Matthew May, author of Elegant Solutions: Breakthrough Thinking the Toyota Way and a popular ChangeThis manifesto on the subject, now brings our attention to the ‘Seven Sins of Solutions’, the traditional ways of thinking that prevent us from divining the most accurate—and elegant—of solutions to any problem solving situation. Using accessible examples, you’ll find yourself saying “Yes! That happens to me!” as you read. Lucky for us, May also provides methods to avoid those deadly sins and train our brains to think differently, allowing our inner innovator to flourish.
http://changethis.com/37.01.MindInnovator
http://changethis.com/pdf/37.01.MindInnovator.pdf
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Making the Most of Your Time: Going Beyond To-Do Lists
By Rajesh Setty
The author of one of ChangeThis’ most popular manifesto, 25 Ways to Distinguish Yourself, Rajesh Setty returns with a new set of suggestions for optimizing your abilities. He asserts that even though everyone is given only 24 hours in a day, the most successful people are those who make every minute count. Here, he tells you how project management, understanding your abilities, investing in relationships and making a difference are just some of the ways you can make the most of your time.
http://changethis.com/37.02.MakingMost
http://changethis.com/pdf/37.02.MakingMost.pdf
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The Gobbledygook Manifesto
By David Meerman Scott
David Scott, the author of The New Rules of Marketing and PR, says it best in introducing his manifesto: “Oh jeez, not another flexible, scalable, groundbreaking, industry-standard, cutting-edge product from a market-leading, well positioned company! Ugh. I think I’m gonna puke!” In every company description, on websites, in press releases, in corporate pamphlets, the same adjectives get used over and over until they are meaningless. Scott analyzed thousands of these offerings and presents a collection of the most over-used and under-meaningful phrases…and strategies for making the most of these communication opportunities.
http://changethis.com/37.03.Gobbledygook
http://changethis.com/pdf/37.03.Gobbledygook.pdf
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The Eighth Self-Destructive Habit: When Companies Plateau Their People
By
In writing his book, Self-Destructive Habits of Good Companies…and How to Break Them, Sheth found seven reasons behind why successful companies have such a short life span. After publishing, he felt that companies often committed yet another 8th offense: not enabling their people to rise to the top level of their talent. Instead, either companies employ too many people and don’t have challenging work for all of them, or these companies bring in outsiders who fail to connect with the existing culture such as Fiorina and Fisher and Nardelli.
http://changethis.com/37.04.EighthHabit
http://changethis.com/pdf/37.04.EighthHabit.pdf
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Bring Your Brand to Life: Harnessing the Power of Remarkable Corporate Video Stories to Ignite Conversations and Spark Action
By Thomas Clifford
Every company must tell their story. Thomas Clifford is a filmmaker who is an expert on telling these stories through corporate videos. Say hello to emotionally engaging pieces of film that will spark conversation and energy through the ranks. In fact, he believes a good corporate video can change the world. Not in the market to make a corporate video? Really, Clifford’s advice applies for any medium you choose through which to tell your company’s story.
http://changethis.com/37.05.BringBrand
http://changethis.com/pdf/37.05.BringBrand.pdf
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Dear Bosses
By Axel Albin and Josh Kamler
Albin and Kamler of Language in Common create some of the freshest material found on the Internet. This letter to bosses says what we can’t all say: we leave our jobs because you, dear boss, have not lived up to our standards, so how about a little effort from your end and we’ll give a little more from ours. This is a great cathartic read, with some colorfully emotive language, that just may get you thinking about how you can make a change in your workplace whether you are boss or employee.
http://changethis.com/37.06.DearBosses
http://changethis.com/pdf/37.06.DearBosses.pdf
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