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  BizReport News |  August 8, 2007  |  Issue 124/2007
 
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Top Stories

Prepare websites for 'light shoppers' this Christmas
A British e-commerce consultancy is urging e-tailers to optimise their websites in readiness for the up-coming Christmas shopping season.

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Gold rush ahead for Internet TV advertising
Internet television advertising revenue will equal 18 percent of all Internet advertising by 2011, according to new forecasts from Understanding & Solutions.

Yahoo! is a favorite for Japanese surfers
A recent report from comScore indicates that Yahoo! sites are beginning to edge out competitor Google with Japanese surfers.

US consumers increasingly turn to alternative media
A new study from Veronis Suhler Stevenson indicates consumers usage of media has declined for the first time in 10 years. The average consumer spent about 3,530 hours with media in 2006.

Incentives may help magazines regain a foothold
Magazine publishers are jumping to incentivize their products, hoping that offering freebies will help them increase their flagging profiles. Online video ad network AdPerk is helping, offering users who watch online videos free magazines.

Newspaper readers prefer online access
New research, by the U.K.'s Association of Online Publishers, has determined that most newspaper readers consider online easier to access than print.

Scammers launch huge 'pump-and-dump' scheme
An online stock scam described as the worst ever, is riding a tidal wave of 500 million e-mails, causing spam to rise 30 percent in just 24 hours.

Report: search engines competing over privacy protection
Recent changes by Google and other search companies reducing the time search data is kept, reflects greater competition in protecting privacy, according to a report released Wednesday by a watchdog group.

ESPN revives 360 site as all video
ESPN Wednesday said it will relaunch its ESPN360 Internet site, shifting focus to all video. The move, expected to begin September, will relieve confusion over ESPN360 and its general ESPN site, according to reports.


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