Top Stories

Internet set to become U.S.'s leading ad medium
Private equity firm Veronis Suhler Stevenson forecasts that spending on Internet advertising will reach almost $62 billion in 2011, becoming the U.S.'s leading ad medium.

comScore's new metrix will profile tech preferences
In the race to profile and target users better, comScore has rolled out a new metrix system that tracks users´ technology and software preferences. By providing a detailed view of hardware, software and usage, comScore hopes to better prepare advertisers for targeting users.

Weather.com launches ad-friendly video player
Several big names have jumped at the chance to advertise within Weather.com's new video player. Called the "Blue Box", the player runs a pre-roll ad and two banners for the advertising messages.

Bloggers will soon be protected by US laws
The much-maligned commercial bloggers will soon have the support of the US government. Despite some wanting bloggers to have no protections, the US Congress is set to put the Free Flow of Information Act into motion.

Survey finds friends as important as brands
Friends are as important as brands, according to MTV and Microsoft's recently released findings from their global study into how kids and young adults interact with digital technology.

The global face of social networking
A new report from comScore reveals that several of the major social networking sites have experienced dramatic growth over the past year, and the trend is global.

Google Dance hits Google-reliant websites
The most recent Google Dance has already affected many websites, with some online businesses seeing a radical change in their search engine positions. For websites that rely heavily on search engine traffic, this has had a significant effect.

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