Top Stories

Google Dance hits Google-reliant websites
The most recent Google Dance has already affected many websites, with some online businesses seeing a radical change in their search engine positions. For websites that rely heavily on search engine traffic, this has had a significant effect.

Atlas to serve ads for IAC properties
Aquantive's Atlas ad platform will begin serving up ads for several of Interactive Corp's websites. IAC properties Match.com, Citysearch and Evite are some that will be served with the program.

Slide.com signs major players to widget ad program
Mark down Discovery and Paramount to Slide.com's widget ad program. The platform allows advertisers to use widgets and photos from Slide to promote their products, from television shows to movies.

Silver surfers are savvy online shoppers
Across Europe, more and more silver surfers are logging on and exploring the Internet, according to recently released research from the European Interactive Advertising Association.

Newspapers exploit Web 2.0 services to expand reach
A recent report from The Bivings Group indicates that more newspaper websites are drawing readers from the "extras" they offer - blogs, story comments, video and RSS feeds - than from the simple copy offered in print form.

Use of newsletter subscription incentives decreases
Very few marketers continue to offer incentives to consumers to sign up for newsletters, according to the findings from a new study produced by the Email Experience Council.

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