Top Stories

WebTrends adds engagement levels to metrics
Portland-based WebTrends has launched two new tools for marketers that not only measure traffic but also measures audience engagement. The tools may also give insight to the trend of shopping cart abandonment.

Most online magazine readers don't buy print copy
A recent partnership between Nielsen//NetRatings and Mediamark Research Inc. has spawned a database that provides unduplicated audience figures for newspapers, magazines and their online counterparts.

France emerging as one of Europe's leading online advertisers
Despite the slow adoption of online marketing and advertising by French businesses, a new report finds that France is now emerging as one of the leading Internet advertisers in Europe.

Third of top electronic retailer websites underperforming
Website performance measuring company, Keynote Systems Inc., has released the findings of a new survey that shows which electronic retailer websites provide the best overall online experience.

College students are open to mobile ads
A new study indicates mobile marketers will likely get better results from ads targeted to college students rather than adults or younger teens.

Adults watch more TV and movies than teens
New research from IMMI sheds light on video and other media that is surprising. According to the results of a recent survey, adults are actually consuming more media than are their younger counterparts.

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