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NMOA News & Info
August 2, 2007 News & Info from the National Mail Order Association

in this issue

Direct Marketing Hiring Plans

Response Rate Trends Report

Top U.S. Search Providers

Why You Can’t Ignore the Power of Direct Response Ads

Direct Marketing Events



Do You Hire Freelance Copywriters?

Have you ever struggled over what to pay for direct response copy services? If so, I urge you to click below and learn about an unprecedented guide for marketers that offers statistical pricing benchmarks for 20 the most common copywriting jobs! More than 300 copywriters answered probing questions about what they charge for specific copywriting jobs, and that information can save you thousands in pricing mistakes. Long overdue, copywriting veteran and business owner Chris Marlow brings you previously hidden information on different pricing conventions (flat rates, bonuses, royalties, and commissions), as well as insider info on negotiating successfully with copywriters. There is nothing like this available for the purchaser of copy services. You owe it to yourself to check it out! For more information on the Insider’s Guide to Pricing for Copywriting Services™, click below. Regards, John M. Schulte President and Chairman National Mail Order Association (NMOA)

more info - Insider's Guide

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  • Direct Marketing Hiring Plans
  • Direct marketers expect fewer new-hires this summer compared with spring, according to the latest employment survey by Bernhart Associates Executive Search, LLC. There was also a small increase in the percentage of companies planning staff cutbacks. Overall, the numbers show a slight softening in the employment outlook for direct marketers this quarter.

    Hiring Plans - full article

  • Response Rate Trends Report
  • The DMA 2006 Response Rate Trends Report will help you develop comprehensive, results-oriented campaigns, improve your overall marketing performance, and increase your sales, leads, traffic, and fundraising.

    Response Rate - more info

  • Top U.S. Search Providers
  • Web traffic to the Google parent company grew 20 percent year over year, from a three-month average monthly unique audience of 95.9 million in Q2 2006 to 115.2 million in Q2 2007. Web traffic to the Microsoft parent company increased three percent year over year, from a three-month average monthly unique audience of 113.9 million unique visitors in Q2 2006 to 117.8 million unique visitors in Q2 2007.

    Search Providers - full article

  • Why You Can’t Ignore the Power of Direct Response Ads
  • When it comes to advertising, every company faces the same issue, is the money being spent on advertising truly boosting the bottom line? Sadly, for many companies the answer is a resounding ‘no.’ In many cases that’s because they haven’t found the right type of advertising for their product and their target audience. That’s why it pays to explore new options and tap into the power of a Direct Response Radio Infomercial or a sixty second TV spot.

    Direct Response Ads - full article

  • Direct Marketing Events
  • Update your calendar! Don’t miss a Direct Marketing event again. For a listing of upcoming Mail Order and Direct Marketing industry events – please click on the link below.

    www.DirectMarketingEvents.com


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    phone: (612) 788-4197



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