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  BizReport News |  August 2, 2007  |  Issue 120/2007
 
BizReport
 

Top Stories

Amazon to enter web payment service arena?
Could it be that another web payment service is about to be launched joining similar services such as Google Checkout, PayPal and Bill Me Later?

Amazon testing fresh food home delivery
Amazon confirmed it is testing the market for home delivery of fresh food. Initially, the service is limited to a Seattle suburb.

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Online local searches backed up with printed directory research
Local search grew 40 percent faster than general search this year, according to a new study by comScore, yet print directories still remain a valuable source of local businesses.

Microsoft launches ad-supported software
Microsoft is to launch its first ad-supported software via distributing it, pre-installed, on new PCs.

NAA: newspaper website visits increase 7%
Online marketers may want to think twice before skipping over those newspaper websites. According to new research from the National Association of Advertisers (NAA), about 37% of the total Internet population visited newspaper websites in Q2.

Geographic targeting is key for social network marketers
New research from comScore sheds light on how social network marketers are doing and how they could be doing better in the online environment. According to the report, as with many other online marketing efforts, the right targeting is key.

Peer reviews are most important for online shoppers
A recent study from BazaarVoice and Vizu Corporation indicates that allowing space for peer reviews is more important than ever for online shopping hubs. In a survey, 75% of consumers said peer reviews are more important to them than expert reviews.

Report: Google spending millions on phone project
Internet giant Google is spending hundreds of millions of dollars on a cell phone advertising project that could be worth almost $14 billion by 2011, The Wall Street Journal reported Thursday.


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