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- Prince Gives Music Away for Free, Cashes in on WOM
- Not Just a Stunt: CNN/YouTube Debate Marks Media Shift
- Social Networks and Teens: Sexual Threat Overhyped?
- Professional Athletes and Fans Mingle on Yardbarker.com
- BC Credit Union Apologizes With Style (and Pie!)
- 75% of U.S. Internet Users Watch Online Video
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The artist currently known as Prince understands that the best way to get fans to love his music is to give them an opportunity to hear it. While other artists are guarding their musical reserves from the threat of download-hungry, music-loving pirates, on July 15, Prince attached a copy of his new album, "P***t Earth," to every issue of London's "Mail on Sunday," putting his latest release in the hands of thousands of potential fans.
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Prior to its airing on July 23, the heavily-touted CNN/YouTube Democratic debate was expected to be a softly lobbed attempt at using YouTube magic to make debates hipster-chic. The biggest complaint about the effort stemmed from the fact that CNN handpicked which questions from the pool of 3,000 submissions would be used -- instead of allowing users to vote on their favorites. CNN defended the decision, saying that the "gatekeeper" method, while not perfect, would prevent candidates from trying to stack the vote and would prevent the debate from becoming a "circus."
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With recent findings that more than 29,000 sex offenders have registered on MySpace, parents and politicians are in a scramble to put measures in place that protect social networking teens. But, according to recent research from the Journal of Adolescence, the situation might not be as dire as many MySpace critics suggest.
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Where do you go if you're an internet savvy professional athlete who wants to connect with fans in a real way? Simple: You go where your fans are. And if sports-infused social news site Yardbarker.com has anything to say about it, it's the place to be. John Lackey, pitcher for the Los Angeles Angels of Anaheim, and Donovan McNabb, quarterback for the Philadelphia Eagles, would probably agree. They are just two of the athlete bloggers who have signed on to participate in the site, write blog posts, and field questions from fans.
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Raise your hand if you like pie.
Exactly. Everybody likes pie, which is probably why BC Credit Union selected the dessert as its apology vehicle of choice when "Mummy Musings" blogger Paula wrote in to tell the company that its website generated faulty directions to several neighborhood ATMs, which frustrated the busy Mom blogger and wasted her time.
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According to WOMMA member company comScore's Video Metrix report, U.S. internet users viewed more than 8.3 billion video streams online in May. Of the 75% of U.S. internet users who watched online video, each logged an average of 158 minutes of viewing time, which suggests that viewers are doing more with their online video viewing than watching 30-second clips of cats flushing toilets on YouTube.
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