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    A Service from Chief Marketer A Penton Media Property | August 1, 2007  

TABLE OF CONTENTS
The 411 on RSS: Syndicating Content Gets Your Message Directly to Consumers
Mom 2 Mom: Parents Find Community Via Social Media
Good Policy: Automation and Tracking is Aon's Insurance For Success
E-News to Go

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The 411 on RSS: Syndicating Content Gets Your Message Directly to Consumers
When you get down to it, all any marketer wants to do is get their message heard by the people who will find it most relevant. E-mail is one way to reach your audience, provided you can traverse the gauntlet of spam filters and other gate keepers. But RSS can get readers to filter your content directly to their desktop. Beth Negus Viveiros recently talked about the benefits of using RSS feeds with Rok Hrastnik, international Internet director of Studio Moderna Group. Click here for the feed.

Mom 2 Mom: Parents Find Community Via Social Media
It's no secret that most moms love to talk -- not only about their kids, but what products they like (and don't like). The latest way moms are sharing opinions is via the multitude of social communities popping up online. Promo magazine's Betsy Spethmann looks into the online playground of parent networking. Click here for the story.

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Landing Page Report: 8 Seconds to Capture Attention
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Good Policy: Automation and Tracking is Aon's Insurance For Success
Online automation has helped insurance marketer Aon better track its prospects and generate qualified leads for its sales reps. The company uses an integrated program of Webcasts, e-mail newsletters and other initiatives to reach its primarily B-to-B audience. Click here to take the risk.

E-News to Go
Read all about it. One hundred and three marketing professionals/bloggers have joined together to write "The Age of Conversation," a collection of essays about conversation. The book is available in a downloadable e-version and in hardcover and softcover. All proceeds will be donated to Variety, the international children's charity. For information, visit stores.lulu.com/ageofconversation.

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