Top Stories

Google puts different slant on behavioral targeting
Google believes that search patterns, identified at the time of a user's search, are more relevant to search advertising than a deeper user profile built up over time.

U.S. online retail sales may break $200 billion barrier
After a modest start to the year, U.S. online consumer spending is back on the increase. The second quarter of 2007 has seen overall online consumer spending exceed $47 billion, an increase of 23 percent on the same quarter last year.

Combine search, display for best results
A recent study from comScore and Yahoo reads a bit like a recipe: combine search ads and display ads in an online environment, add online shoppers and watch revenue rise.

Marketers should investigate the "green teen" effect
Marketers looking for an in with the younger generation need only appeal to one specific group. That is the word from a recent report by JupiterResearch. According to the report "green teens" - those concerned about the environment - are leaders with their generation.

Growth in revenue, traffic for IAC
Along with a 6% revenue increase for Q2, InteractiveCorp (IAC) has seen a substantial increase in traffic to several of its websites. Much of the revenue increase was led by IAC's e-tailing sites, but search was also a big factor in the Q2 results.

Magazines buying existing web brands
As well as building their own Internet destinations, magazines have turned to buying existing web brands as a way of increasing their online content and audiences.

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