Top Stories

AdWords clients given Campaign Optimizer tool
Google has released a new tool for their AdWords clients that will analyze advertising campaign settings and report back on what has, and what hasn't, been working.

Yahoo refines pre-search query function
Back in 2004, Google launched its pre-search query function, Google Suggest. In June this year Ask3D was launched, offering a similar query refinement feature and more recently Yahoo has jumped on the pre-search query bandwagon with Search Suggest.

NYTimes.com launches Video Lounge for long-form ads
According to some online advertising experts, pre- and post-roll advertising isn't giving viewers the best user experience, yet few alternatives exist. The New York Times has made a move towards long-form online videos and have just launched their Video Lounge.

Back to school is back to high-tech
Kids aren't content with a new spiral notebook, a few folders, new pencils and glue any longer. Back to school this year will be back to high-tech for many young consumers, which is a great ad opportunity for high-tech marketers.

DailyMotion engages copyright detection tool
One of the hurdles with online video has been the threat of copyright infringement. YouTube has suffered many complaints citing copyright infringement. New video sharing site DailyMotion has launched a tool that detects copyrighted videos to prevent publication.

Mobile isn't just for talking anymore
Forget about simply talking on handsets, a recent study from In-Stat reveals that opportunities are ripe for marketers in the mobile realm. From WiFi to mobile video to the recent release of Apple's new iPhone mobile will soon be impacting the bottom line for advertisers more than ever before.

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