Monday, July 30, 2007 —

Burger King's Gamble on Marketing

Fried or broiled, mayonnaise or ketchup, cheese or no cheese, Burger King wants you to have it your way. Stuck behind firmly entrenched No. 1 McDonald's, Burger King hopes to forge toward the burger throne with a marketing campaign that is at best unconventional and perhaps downright strange. With the introduction of the mysterious King character, who crops up in BK commercials with his oddly plastic features and an eerily happy expression, Burger King's sales have climbed and the restaurant has developed a cultish following of "Super Fans." The biggest "Super Fan"? Homer Simpson. Will such an offbeat marketing campaign translate into a tangible success for the country's No. 2 burger chain? ABC's Jeffrey Kofman reports.

An Exhibitionistic Pedophile?

Jack McClellan has openly bloggedabout his explicit, pedophilic thoughts concerning young girls, posted alongside innocent photographs of anonymous children. His blog has also helped other pedophiles find events that attract young audiences. He claims that his goals are to promote the acceptance of pedophiles and help direct them toward gatherings where they can view children for a "legal high." Having been run out Washington state, McClellan moved to Southern California, in part because of its "world class children's attractions." Parents are outraged and have organized awareness groups, posted signs and sent out warnings. It appears, however, that police and lawmakers may be stymied in confronting McClellan, as he does not have a criminal record, and has apparently done nothing illegal. Will McClellan's First Amendment right to express himself win out over parents' right to protect their children?

Full Moon -- Fact and Fiction

Finally, if your life seems a bit bizarre tonight, can you blame it on the full moon above you? Steeped in superstition, the full moon is often held responsible for unfortunate events and is cited by police officers as the cause for increased crime and by nurses as the reason for sudden baby booms. However, multiple studies disprove these beliefs, and the body of evidence suggests our minds create patterns out of mere coincidence. Tonight on "Nightline," ABC's Nick Watt explores the fact and fiction of the full moon.

We hope you'll join us.

The "Nightline" Staff

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