Top Stories

Microsoft acquires Internet ad exchange
Microsoft is "hellbent and determined" to become a "powerhouse" in the advertising business, according to CEO Steve Ballmer. As if to underline the point, Microsoft has just signed a deal to acquire an internet ad exchange.

comScore launches new audience segmentation tool
Nielsen//NetRatings recently introduced new web audience measurement tools, and comScore has just made a similar move.

Forecast: Online video ads will reach $775 million
The forecast for online video just keeps growing. According to a new report from eMarketer, video advertising will grow about 89% in 2007, to reach $775 million.

There are still obstacles to behavioral targeting
Targeting online ads according to past behavior is expected to reach the $1 billion mark in 2008, but according to some reports, there are still issues with this type of targeting. Is behavioral targeting right for your campaign?

Chat leads IM destination points
Instant messaging continues to grow with online users. According to research from Nielsen//Netratings Meebo.com is the most popular destination for IM fans, possibly because users don't have to download applications.

Marketers fail to manage opt-out requests
Many marketers believe minimizing churn, or the opting-out of email list members, to be their greatest challenge, according to recently released survey results.

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