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Hide and Speak - Becoming Part of the Community
by Jennifer Laycock - It's long been understood that people trust the advice and opinions of their friends more than they trust the word of a marketer. The interesting thing about online communities and social media is that they've allowed people to create those "friend" connections with people they've never met in real life.
(skip to "Hide and Speak - Becoming Part of the Community" by Jennifer Laycock)
10 Questions with Me
by Jennifer Laycock - I had the chance to do a little email elbow rubbing with Matt Webb or SEO Honolulu earlier this week and the results are now posted as a "10 Questions with..." style interview on his blog. If you ever wondered if I played with Transformers as a child or how I got started in this whole Intrawebs thing, here's your chance to find out.
Local Search Isn't Just About Where You Rank
by Jennifer Laycock - Earlier this week I wrote an article about using Yelp to help market your brick and mortar business. The next day, I had an email from a reader asking if I knew what the most popular local search terms was. I'm thinking that the same reader either emailed Matt McGee, or Matt really does have a tap on my account because he's put together a fantastic post on the subject.
Seven Simple Mistakes That Could Tank Search Marketing
by Jennifer Laycock - Wading into the waters of search engine optimization can be a scary task for small business owners. Even with the right intentions and some good knowledge to back you up, there are some common mistakes that could cost you dearly in the search results. Christine Churchill tackles seven of these problems today in her Small is Beautiful column at Search Engine Land.
AdSense Advertisers Being Forced to Run Pay-Per-Action Ads
by Jennifer Laycock - Back in April, I wrote about Google's new "pay-per-action" ads. The ads were designed to work through Google's existing AdSense publisher network and would have worked in a very similar manner to many popular affiliate programs. The program has been running for a few months now, but I've got t wonder if Google is having a hard time finding publishers to run the ads. Why? Because according to a discussion at the Digital Point forums, they are now forcing some AdSense partners to run these ads.
Keyword Research for Organic SEO
by Jennifer Laycock - So you have decided to venture out into the world of SEO. The first thing you will need to do is determine the direction of your campaign in relation to the key phrases you are choosing to target. This article will focus on how to find keywords for your organic campaign, as the process is slightly different for PPC.
(skip to "Keyword Research for Organic SEO" by Scott Van Achte)
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Monetizing Your Expert Answers
Cre8asite Forums - "As great as Google is, it really hasn't yet come close to being an effective tool for the average joe seeking the answer to a many types of questions. ...I think that this is because Search Engines still do not always effectively find the right/best/authoritative/complete answer to the searches of many users. Many of these searchers will spend time and brain cells wading through a lot of information in order to glean the answer to their question."
Marketings Sites You Can't Write About
High Rankings Forum - "How do ecommerce websites, that don't have the articles and content, become successful? Is it mostly word of mouth? Good prices, products, customer service and the word spreads?"
Business.com sold for $340 million - $360 million
Webmaster World - "The once slumbering, then lumbering yellowpage/directory giants continue to . . slowly . . somewhat ineffectively . . search for solutions to their declining relevance in the search for business..."
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