Top Stories

Search drives users to travel websites
With summer in full swing, more users are logging to the Internet to research destinations. Research from Compete indicates that search engines are pushing more users toward travel aggregators. Which terms are leading users to these sites?

Quantcast: All metrics are not equal
With more publishers saying they aren't getting enough metric data, online measurement firm Quantcast believes they have the answer. A metric system that creates a census of sites visited and time spent.

Fifth of global population online in 2011
The U.S., Western Europe, Canada and Japan all have mature online populations. Research predicts the proportionate decline in their shares of the overall online population as other nations' spending power and infrastructure development increases.

AOL adds another ad firm to its arsenal
In the same week as Microsoft announced it will allow its users to opt out of its behavioral targeting system, AOL has announced its purchase of behavioral targeting firm, Tacoda.

Mobile search to reach $715 million by 2011
Marketers should not forget about paid search when signing up for mobile campaigns. According to recent research from eMarketer, mobile search will explode in the future just as traditional online search has exploded in the past few years.

San Francisco power outage darkens several websites
A power outage lasting several hours Tuesday briefly shut down some well-known websites and left thousands of bloggers stranded. Netflix, CNet and Craigslist were among the site affected by an underground explosion that hit 50,000 San Franciscans.

Ad spend on sports websites to double
Television still commands the lion's share of sports advertising budgets, and will do for the foreseeable future, but online and mobile channels are gaining in importance, found eMarketer.

Online newspapers experience record visitor numbers
Online newspapers have seen a rise in visitors and page views over the last year, and even the amount of time visitors spend on newspaper websites has increased.

Three-quarters of U.S. households have broadband
New research released by the Consumer Electronics Association has revealed that the majority of online U.S. households have broadband Internet access.

Users prefer general sites for pharma-research
A recent survey from Prospectiv indicates that users either don't know about or simply don't trust branded pharmaceutical websites. According to research users are more apt to research medical ailments and problems at a general health information website than within pharma-sites.

Study: Build registered user lists with archived webcasts
Publishers and podcasters should leave their content on-site for longer periods of time, according to a recent study. By doing so, B2B marketers and publishers may actually increase registrants for future webcasts, at the same time increasing their lead generation.

Lifetime rolls out casual games
MMOGs may be garnering more headlines, but the Lifetime Network is betting that casual games will become even more mainstream in the coming months. The online portal is rolling out a series of casual games for their target market - middle-aged women - complete with advertising inserts.

Amazon profits nearly triple for second quarter of 2007
Tuesday's news that online retailer Amazon.com nearly tripled its second quarter profits sent the stock up almost 19 points to 88.42 in early Wednesday trading.

Superpages.com beta tests video ads
Superpages.com has begun beta testing a local video advertising program that, while launching in the Seattle, Los Angeles and San Francisco Bay area, will eventually be rolled out across the U.S.

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