Daily Search Engine News July 24, 2007

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Matt Cutts Offers SEO Advice for Wordpress Bloggers
by Jennifer Laycock - Loren Baker serves up some tasty tidbits of advice today from Matt Cutt's talk at the Wordpress Wordcamp this past weekend. You can also find coverage of Matt's session at CNET News, The WordCamp Report and Climb to the Stars.

Building a Personal Brand Online
by Jennifer Laycock - One of the challenges of small businesses and start-up entrepreneurs is finding a way to create a strong personal brand while still getting your work done and your personal life taken care of. This challenge can be especially strong when you're talking about a work at home parent. Much like link building and site optimization, personal brand building requires you to seek out opportunities and to both build and work through relationships.

Of Course Branded Keywords Convert Better!
by Jennifer Laycock - Every now and then I run across an article that purports to share some snippet of undiscovered wisdom. Sometimes these articles are great, other times they make me want to type *headdesk* over and over. There's an article like this over at MediaPost Publications today. While it does have some great info in it, the author seems surprised to find that A.) More traffic doesn't always mean more conversions and B.) Non-branded keywords don't always convert as well as branded keywords. Really? I'd never have guessed.

Ajax in a Nutshell
by Jennifer Laycock - If you haven't heard of it by name yet, you've probably already used it in one form or another. Google Maps, The Wall Street Journal Online, and Flickr, just to name a few Web sites, all use it. So what is Ajax and what does it do? (skip to "Ajax in a Nutshell by Danielle Sahiner)

Search+ :: It's All In The Grinds
by Jennifer Laycock - I just got into work this morning and as I suspected someone mentioned the word, "Starbucks." My eyes widened and I immediately went to the stock, Grande Soy Vanilla Latte with Add Shot for my order. Yet I hesitated and desired something different this morning. I went to my web browser and went to www.starbucks.com and low and behold, no online menu. Are you kidding me? (skip to "Search+ :: It's All In The Grinds" by BJ Cook)

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Is Social Networking A Threat To Your Security?
Cre8asite Forums - "Do you worry about people stealing your identity because of social networks? Are you extra cautious about what you say online?"

Strategy for Adding CMS to Static Site
Search Engine Watch Forums - "I am so cautious about messing up the client's ranking that I am thinking perhaps a wise solution could be to build CMS without changing the static pages and then incorporate the static pages into the CMS at a later time when we are absolutely sure that search engines crawl and index dynamic content as well as html pages."

Optimizing Video for Search Engine Indexing
Webmaster World - "Anyone interested in sharing ideas for positioning on-line video content for effective indexing?"

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