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  BizReport News |  July 20, 2007  |  Issue 112/2007
 
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Top Stories

Walmart.com launches product review feature
After the discovery that their most-requested online feature was the ability to review and rate products, Walmart.com has given its customers what they want and updated the online store's capabilities.

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Sequential advertising for online video
Advertisers who want to make a big impact within online videos might want to consider a dominating creative ad strategy soon to be offered by Heavy.com.

RL Radio expands audio ad-serving platform
In a bid to make online radio advertising more "marketing-friendly" and accessible to online advertisers, Ronning Lipset Radio is partnering with Corstarr for its ad-serving technology.

comScore: MSN searches increase 36%
Google may still be the dominant player in search, but a surprising showing from MSN is causing quite a stir this month. According to the most recent reports from comScore, MSN grew their search queries more than 36% between May and June.

E-tailers hope better technology will raise profits
Tech marketers can look for increased product awareness and spending from online retailers, catalog companies and web stores in the coming months. According to a new survey from Internet Retailer, e-merchants will increase their technology buys to better serve customers.

Armies of bots raise click fraud rates
Traffic from botnets doubled from Q1 to Q2 of this year, according to a new data from Click Forensics' Click Fraud Network. At the same time click fraud has risen. Coincidence?


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