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We invite you to attend this eSeminar, sponsored by Tridion:

Advanced Content Management Techniques for Building a World-class Online Presence
July 31, 2007 @ 12:30 p.m. Eastern / 9:30 a.m. Pacific
Duration: 45 minutes

Register and you're entered to win a $50 iTunes gift card!

Register:
http://ct.enews.eweek.com/rd/cts?d=186-7329-1-94-654584-754578-0-0-0-1

To customers and prospects, your online presence is the face of your business: effective online content entices your audience, educates them on your products & services, and drives them to action. But it is a formidable task to create the seamless connection between business processes & strategies to a network of online communication channels.

To manage online content easily & efficiently, consumer products giant Unilever turned to Web Content Management (WCM) systems. In this live, interactive presentation, we'll examine how Unilever used Tridion to drive the Unilever Online project, successfully delivering 43 corporate Web sites that cover 81% of the worldwide online population - currently around 1.1 billion customers.

Also at this eSeminar, you'll hear Aberdeen Group Senior Analyst John Lovett discuss Web content management strategies and tactics. This presentation will show how leading companies are building solid business process to support WCM best practices, and how those processes allow companies scale to new technologies and maintain a competitive advantage over their peers.

Attendees will learn:
*What challenges Unilever faced in creating its large online network
*Why Unilever chose Tridion to streamline its Web content management process
*How Tridion helps Unilever maintain consistent brand images across the globe
*How to optimize Web site operations with WCM systems
*How to personalize and target content for specific markets and global audiences

Featured Speakers:
Duncan Haughey, Development Manager - Unilever
John Lovett, Sr. Research Analyst - Aberdeen Group
Cameron Crotty, Editorial Director, Virtual Tradeshows and eSeminars - Ziff Davis Enterprise

Register:
http://ct.enews.eweek.com/rd/cts?d=186-7329-1-94-654584-754578-0-0-0-1

Please visit www.eSeminarslive.com for a complete list of upcoming Ziff Davis Enterprise eSeminars.

If you have already registered for this eSeminar, please ignore this message. Feel free to pass this e-mail along to other colleagues on your team who may have an interest in attending the eSeminar above. If you have problems with your registration, please e-mail: mailto:eSeminars@ziffdavis.com

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Copyright (c) 2007 Ziff Davis Enterprise. All Rights Reserved.
Ziff Davis Enterprise, 28 East 28th Street, New York, NY 10016