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Dear ***,
Ever wonder why we talk so much about email list segmentation? The biggest reason is because segmentation improves email relevance, and email
relevance is the key to higher conversion rates.
Another reason we talk a lot about list segmentation is because many email marketers still aren't doing it. According to Internet Retailer,
instead of sending targeted email to subscribers based on stated preferences or known behavior, over 43% of email marketers surveyed conduct no
segmentation. They continue to send the same untargeted email content to every person in their database, regardless of individual preferences,
purchase behavior, demographic factors, etc.
If you fall into this category, don't worry. Segmentation using BlueHornet's eMarketing Suite (eMS) is so easy that adoption among our clients is
more than double that of industry reports. We can help you, too.
The third reason we continue to bang the email segmentation drum is because it's something our system helps you become really good at. The eMS
offers a proprietary database configuration that allows for simple yet sophisticated message targeting, along with standard tools that
automatically segment your list for true "set it and forget it" convenience. These tools can turn you into a segmentation rock star in
short order.
Take BlueHornet Smart Lists™, for instance. Smart Lists allow you to define business rules once that dictate how your overall population of
subscribers can be automatically segmented moving forward. Create Smart Lists from any data you can query in the eMS, including domains,
recency/frequency, and your custom fields.
Your database is among your most valuable assets, so be sure to fully leverage the information you've worked hard to collect through list
segmentation and email targeting. |
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