Daily Search Engine News July 17, 2007

AMP Keywords increases sales for thousands of online advertisers every day. Once exclusive to eBay, AMP Keywords is an easy way to drive high quality, low cost clicks to your online store or offering. AMP Keywords combines the power of tens of thousands of online advertisers with cutting-edge technology to increase sales for online advertisers of ALL sizes. Get $25 in FREE CLICKS now when you sign up!

Top 500 Search Engine Keywords Of The Week
by Robert - Jump directly to this week's list of the top 500 most frequently searched keywords.

Great Advice for Both New and Experienced Bloggers
by Jennifer Laycock - When you are new to blogging, it can be difficult to find your groove. New bloggers are often still trying to figure out their blogging "voice" and what style of posts will be the mainstay of their blog On the other hand, when you're a veteran blogger, it can be tough to fight blogger's block. Veteran bloggers often find themselves running into a wall with the feeling that they've already written everything there is to write on their blog topic. That's where Ryan Caldwell comes in with a list of Ten Articles All Bloggers Should Read.

Play By the Rules and Wikipedia Can Be Your Friend
by Jennifer Laycock - Wikipedia, the often misunderstood group edited encyclopedia, has long had a love it or hate it relationship with search marketers. While their decision this past year to mark outgoing links with the nofollow tag has lowered their value in some search marketers eyes, those who seek links for traffic sake know that a well placed link in Wikipedia can send wonderfully engaged traffic. Even more importantly, Wikipedia entries rank well on search engines and can help secure yet another placement in the top ten for your business name. The question is, how does a search marketer make use of Wikipedia without setting off a firestorm among the editors?

Pros and Cons of Outsourcing Your Search Marketing
by Jennifer Laycock - Deciding whether to take your search engine optimization or paid search campaigns on in-house or whether to out source them is a tough decision for any size business. Like any other business decision, you'll need to decide if the ROI supports outsourcing and if giving up some control over your web site and marketing message are worth it to you. Jon Morris offers up some input on the pros and cons of outsourcing in an article at Success Magazine.

Optimizing Content for Universal Search
by Jennifer Laycock - By now, you've all heard about Google's new Universal Search concept, which combines all the information within its vertical databases into one index to serve a single set of Web search results. As you can imagine, this will require some adjustments to standard search engine optimization techniques. (skip to "Optimizing Content for Universal Search" by Claudia Bruemmer)

Giving Personality to Your Personas
by Jennifer Laycock - One of the things we've been trying to wrap our head around is the concept of writing content for both personas and the personality of site visitors. We battled with this for several days, trying to distinguish properly between a persona and a personality. I was finally able to boil each down into a few words that made it easy for us to see the difference. (skip to "Giving Personality to Your Personas" by Stoney deGeyter)

Return to Top

How to get top 10 rankings on Google and Yahoo!
Internet Marketing experts and computer magazines recommend this tool.

Skaffe.com Directory: Show off your website Express Submit today.
Quality directories like Skaffe.com offer you strong search engine exposure.

Sporge Directory - from Skaffe.com
Under new management! All new with low submission prices.

WoW Directory
Powerful and affordable directory marketing services. Submit your website today!

New! Team Skaffe Directory from the editors of Skaffe.com
Up to 4 links for every submission. Free submission for non-commercial websites.

Free SEO Tools
Thinking of buying SEO software? Then try the best SEO tools free first!

Google Offers "No Ads" Site Search to Small Business
Webmaster World - "For a basic $100 a year fee, Google's Custom Search Business Edition will sift through up to 5,000 web pages. Larger websites can pay $500 per annum to search as many as 50,000 web pages."

The Future Of The Serp
Cre8asite Forums - "I agree that user behavior is a driver in changes, and in reranking pages. But, the movement is towards reranking based upon the intents of individual searchers. I'm not sure that he gets this. A search for [java] might mean coffee for me, a programming language for someone else, and an island for another person. The search engines don't want to find the "best" page, but rather the "best" page for the person conducting the search. That's a difference that is significant."

Finding Good, Affordable Freelance Writers
Cre8asite Forums - "I needed writing done for a new website of mine and I couldn't believe the great quality of writing I got from people I hired through Elance. I couldn't decide who to pick, so I selected 5 writers and gave them each 2-3 articles each. I provided them with the keyword phrases to use. They were all great. I had a retired teacher and a recent graduate student and other experienced, quality people. I paid from 1.5 cents per word to $.10."

Return to the Top of this Page