Top Stories

Advertisers disappointed with Facebook's CTR
More reports are circulating of disappointing click-through rates for advertising placed on Facebook. Should marketers persevere or concede that social networking sites aren't yet the place for ads?

Advertisement   (ad info)

Does your email stand out in a crowded inbox? Thanks to CampaignerPro, sending advanced one-to-one personalized email is easier than you think. Among CampaignerPro's many sophisticated features are: - List segmentation of your contact list - Dynamic content to display the right content to the right recipient - Recurring scheduling to automate your marketing - Comparative campaign reports to track your progress - Full deliverability support to make sure your mail gets delivered Ready to get your email to stand out? Click here now!

Non-urgent email messages ignored on mobile devices
A mobile email study has discovered that, contrary to popular belief, most mobile users don't read or react to commercial email messages received on their mobile devices.

Teens prefer real world not virtual activities
This may come as a surprise to some marketers, but the teen market may actually prefer real world fun - dating, games and shopping - to virtual alternatives.

Internet TV may be the next goldmine for marketers
A new report from iSupply indicates that more that 50% of consumers want to have online capabilities through their television sets.

Coremetrics testing behavioral email marketing tool
Testing of Coremetrics' LIVEmail 2.0 has begun. The updated automated email marketing application will help marketers identify the right offers for the right recipients at the right time.

UGC consumers outnumber UGC creators
Online marketers might do well to find popular creators of user generated content and advertise with them. That is because, according to a recent eMarketer report, UGC consumers are rabidly consuming the content of a few popular UGC creators.

Businesses abandon Second Life presence
Businesses that were once early adopters of marketing in Second Life are now among the first to leave, according to a recent article in The LA Times.

Google begins beta test of AdSense for Mobile
With three times as many mobile devices in the world as there are personal computers, mobile advertising is a huge market, and something Google hasn't ignored.

New type of banner ad launched
A banner ad for online impulse buyers is the latest offering from London-based interactive communications agency, Fhlame. Will consumers embrace this new shopping-channel or will security fears get in the way?

Featured White Papers

Senior Level Marketers: Gain a significant online competitive advantage

BizReport: News | White Papers | Free Magazines | Jobs | RSS Feed | Media Kit