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Saturday, July 14, 2007 FEEDBACK  ***
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    Flashed Yesterday: OMD bags media duties of Johnson & Johnson worth Rs 100 cr

Following the long-drawn global review of Johnson & Johnson, OMD, which has been recently launched in India, has bagged the media duties for the entire J&J business in India. The account is estimated to be worth almost Rs 100 crore.  more...

 
   Sandip Sikand quits Sony Television

SET’s Chief Creative Officer, Sandip Sikand, has put in his papers finally. While his next destination is not yet known, he is currently serving a month’s notice period.  more...

   Naidunia launches career and job related supplement ‘Avsar’

Hindi daily Naidunia has launched a four-page coloured job and career supplement ‘Avsar’ targeted at both employers and job seekers. It is currently circulated only in Indore.  more...

   Lux Style Awards 2007 gets a shot of MILK for 3rd time in a row

Lux Style Awards, Unilever’s premier show in Pakistan, is ready for a third, consecutive, mega-show with direction and creative supervision from MILK, an Indian production house specialising in production, post-production, creative supervision and event management.  more...

 
   Naukri.com ventures into career counseling with ‘asknaukri.com’    On iZone

Info Edge (India) Ltd, which owns Naukri.com, has launched asknaukri.com to provide career counseling. asknaukri.com is a free-to-use website and will provide calibrated counseling to all work related queries, thus building upon the trust established by Naukri.com.  more...

 
   Emerging Media's ‘Cricket Star’ appoints IPAN as PR agency    On PR Watch

Emerging Media’s ‘Cricket Star’, a cricket reality talent hunt in India, has appointed IPAN as its PR agency. Emerging Media is gearing up for the next launch of its Cricket Star series 2 in India.  more...

   Radio Indigo connects with Bangalore youths through Indigo Acoustic    On Radio Channel

Radio Indigo has announced the launch of Indigo Acoustic, a competition for college students in Bangalore. The station intends to take this competition across the country in the coming months.  more...

 
   Nike kicks off website for Indian soccer fans    On iZone

Nike India has announced the launch of Nikefootball.in, a website for footballers and football fans in the country. As part of its first initiative, Nike has also announced ‘Where’s the next?’ football event.  more...

 
   Discovery Travel & Living serves real life drama in ‘The Family Restaurant’

Discovery Travel & Living is all set to serve behind-the-scenes drama inherent in a family-run restaurant business with ‘The Family Restaurant’. The show was premiered on July 7 and is telecast every Saturday at 8 pm.  more...

   Radio Mirchi brings a zing to Saturday nights    On Radio Channel

Radio Mirchi 98.3 FM, in association with popular Noida nightclub Elevate, is set to add spice to Saturday nights with ‘Mirchi Hot Nights’, whereby there will be performances by the likes of Kailash Kher, Bally Sagoo, Josh and many more.  more...

   Pogo’s ‘Funtakshari’ to bring out the singers in kids

Pogo, the children’s channel from Turner, has launched ‘Pogo Funtakshari’. Starting July 15, children across India can tune in to Pogo to participate in the show that will be aired on Sundays at 10 am and 12 pm.  more...

News from latest issue of Impact

A Date With Brands

With the rapid changes, it is imperative for marketing professionals to deal proactively with challenges and opportunities. Launching and sustaining a successful brand in the fast changing Indian market is no child’s play anymore, with customers sharing their personal experiences on wide range of brands through blogging, podcasts and several other means.

The Changing Face Of EMVIES

It wasn’t the Emvies. No, we couldn’t believe that this was the Emvies. The cheering, the entertainment, the energy… this was Sachin or Sehwag belting a last ball boundary to clinch a win. It was as memorable as a nail biting finish of that variety for a lot of people in the audience, and definitely for the Agency of the Year, Lodestar Universal.

Fifty Years of Animation…
By Ram Mohan, Father of Indian Animation

Looking back at the five decades that I have spent in this world of animation, what strikes me as the most significant is the acceptance, among the young and their parents as well, that a career in animation is very much a viable, lucrative option today, unlike what it was fifty years ago.
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 Exclusive on exchange4media web site
Growing hunger for Business Analytics
- Sandeep Pandey, National Business Director, ATG - March 20, 07		  
“There is a retail revolution that is taking place in the country. Consumers are well travelled, aware and quality-conscious. We thought that our only competition was from the unorganised market. With India getting so much organised retail space, we are sure that the growth phenomenon is here to stay. We have booked space in every possible mall that is coming up and hope to touch a figure of 230 stores by 2010.”
- Pramod Arora, Executive Director, Archies Limited - June 20, 07
“I have seen that the Indian media is extremely sophisticated; the production values are great. Television is growing by leaps and bounds here. So by no means do I think that American or European television is more sophisticated. But what CNN is targeting is not the same as any national news network, and that includes the Indian news channels.”
- Rena Golden, Senior Vice-president, CNN International - June 6, 07		  
"We have a proper in-depth research that we keep doing on this to keep music fresh. Other channels call themselves 'Adult hit contemporary channels', while we call ourselves an 'AC' channel, which is an Adult Contemporary channel. What we mean by that is that we keep playing music that can connect with the first generation and it necessarily need not be the latest hits. You will realise over time that we don't play so many hit songs. We do not chase hits like a new breaking song or something like that, which again is a big differentiator, and you will see our songs cutting across generations."
- Rana Barua, National Head - Marketing, Radio City - July 10, 07

FAQs on CAS
TAM Industry feature
FAQs on CAS TAM Industry feature
Overview of advertising by Retail Sector in Print: AdEx study
-July 10, 07
There’s a Spec of Contribution in Your Future
- Mar 29, 05


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