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Younger generation can't live without Internet New research indicates that in the future more companies will have to use the Internet to reach consumers. The study indicates a "Net Generation" - users who are currently between 16 and 29 years of age - who prefer the Internet to television.
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Google, Apple lead the global online audience Globally, May was a good month for e-tailers. According to research from comScore, the beginning of the summer holiday season and the Mother's Day holiday helped boost online retail traffic.
Juniper's broadband router serves targeted ads A new broadband router from Juniper will likely make Internet television (IPTV) ads more attractive to advertisers. The E120 collects viewer data to better target and deliver ads to viewers.
Travel planners outnumber bookers online Consumers researching travel plans are outnumbering those that book travel online, says a new report from The Conference Board and TNS.
IAB to standardize online video audience measurement As Nielsen//NetRatings announce their new web audience tracking metrics the Internet Advertising Bureau seeks to address the standardization of reporting the size of online video audiences.
Mobile video is growing fast As the number of users watching mobile video grows, so does the number of watchers willing to view advertisements as part of their service package. According to new research from Knowledge Networks/SRI four out of five current subscribers are willing to view ads on their handhelds.
Streaming/Downloading predicted to reach $2.6 billion With more than 38% growth from video streams in 2006, the market is expected to grow even more this year according to recent research from Accustream. Spending in the category is expected to reach $1.3 billion this year, a 39% increase.
"Images Off" cuts down email read rates A new filter for users that turns off images within email marketing messages may be hurting more marketers than originally thought. In addition, a recent study from eRoi found that mid-week emails are likely to have higher open rates than mailings sent on weekends.
U.K. online ad spend growth to slow GroupM, a British media investment management firm, forecasts that growth in U.K. online advertising spend will slow over the next few years.
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