Daily Search Engine News July 12, 2007

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3 Lessons I Learned from Sugardaddy's
by Jennifer Laycock - No...not THAT kind of sugardaddys...I'm talking about Sugardaddy's the makers of mouth-watering gourmet brownies and blondies. The company that seems to have nailed three keys to marketing success, both online and offline, and impressed me enough I'm sitting here writing an article about them just two hours after visiting their factory outlet and tasting their brownies. (skip to "3 Lessons I Learned from Sugardaddy's" by Jennifer Laycock)

Using Lead Generation services
by Jennifer Laycock - Over the last couple of years there have been a number of companies that have sprung up across the web offering to generate leads for your business. These companies promise to drive leads to your business either for a fixed monthly fee, on a performance basis, or through a mix of the two. Typically these companies have relationships with various sites and channels across the web that deal with listings for specific vertical markets. (skip to "Using Lead Generation services" by Simon Heseltine)

Getting Into Google
by Jennifer Laycock - Last night was our third SEMNE event (Search Engine Marketing New England), and we were humbled to have Dan Crow, director of crawl systems at Google, spilling the beans about how to get your site into Google. He talked for a half hour or so, and then proceeded to answer audience questions for at least another hour. (skip to "Getting Into Google" by Jill Whalen)

Small Businesses and the Price of SEO
by Jennifer Laycock - One of the things that first attracted me to search engine marketing was the ability of small businesses to utilize new (and affordable) marketing tactics to help themselves compete with larger companies with deeper pockets. Unfortunatey, as search marketing has exploaded, so has the cost of a search engine marketing campaign. In his "Small is Beautiful" column over at Search Engine Land today, Stoney deGeyter asks "Can Small Businesses Really Afford SEO?"

The Web Ego as a Motivating Factor
by Jennifer Laycock - Back in my ten part series on "Making Link Bait and Viral Marketing Work," I wrote an article about tapping into motivating factors to get more people to talk about or write about your products and services. One of the strongest motivating factors I explored was "appealing to the ego." Rohit Bhargava explores this idea today at his Influential Marketing Blog.

When it Comes to Wikipedia Nofollow Doesn't Mean No Value
by Jennifer Laycock - In the land of link obsessed search marketers, the nofollow tag is not popular. Especially when sites like Wikipedia make use of it. Why? Because the nofollow tag means that search engines won't pick up the incoming link and use it to boost search rankings. Yes, a link on Wikipedia can be incredibly useful in terms of direct traffic, but if you're obsessed with links for the sake of increased rankings, a nofollow can be a deal breaker.

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Why Do They Bother?
Cre8asite Forums - "...I don't remember anyone saying they get much traffic from Yahoo! or the number 3 guy. So the question comes to mind. Why do they bother? I know the answer is money and also maybe a bit of vanity that they are still in the race."

Social Media "Share This" Buttons
High Rankings Forum - "...are these little buttons actually necessary? Does anyone have any evidence that these buttons are beneficial to Social Media Optimisation or would you agree with me that they are just a load of gimmicks to promote the social networks themselves."

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