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Wed, July 11, 2007 08:11:48 PMFrom:
Fast Company's Fast Take
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Fast Take - How Pininfarina Put Maserati On The Road To Recovery | July 11, 2007
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 July 11, 2007"Sometimes airports bring to mind a horde of mice on a treadmill." Owen N. Wild, Director of Marketing, Amadeus North America Go
The Design Company Behind The Maserati Pininfarina: More than Just Design | by Bill Breen Pininfarina's legendary craftsmanship helped put ailing Maserati on the road to recovery. But for the $1 billion Italian studio, design is only the most visible arm of a far bigger machine. An Oral History of The Design Behind Maserati's 2008 GranTurismo | by Bill Breen Here is the story of the birth of the GranTurismo's look and feel, in the words of Maserati managing director Roberto Ronchi, Pininfarina CEO Andrea Pininfarina, and others who were there. Slideshow: Pininfarina: Taking Design Vertical | by Bill Breen Pininfarina's industrial-design arm has cranked out more than 300 projects; a Ft. Lauderdale studio opened this year. Here are its recent design efforts. Richard Branson and Deepak Chopra Make Comics They Sure Don't Make Comic Books Like They Used To | by Saabira Chaudhuri It isn't mainstream, it hasn't been seen before, and it's definitely not into Superman. Make way for a company that, in eschewing superheroes, inducting celebrities, and creating internationally palatable South Asian edged content, is refreshingly new and different. Virgin Comics Recruits Celebrity Creators | by Saabira Chaudhuri Virgin Comics has recruited a slew of big names to create comic properties that are infused with a creative sensibility that only they are able to provide. Here's a look at some of the hottest celebrity names the company has successfully wooed. Resource Centers The Role of Inspiration in Cultivating High Performance | by Gordon Quick How can you inspire your employees to maximize their talent and dedicate themselves to the team rather than to personal goals? When The Thrill Is Gone, So Are They | by Beverly Kaye and Sharon Jordan Evans Do you help your employees find the work they love to do? It may not always be easy, and you may even risk losing some of them. But if you don't partner with your talented employees to find work they are passionate about, you will no doubt lose them anyway. Ride the Rollercoaster | by Karen Post Part VI: The Growth of a Brand. Karen Post continues to offer branding lessons from a social-networking startup. FC Expert Blogs Technology: Road Tripping with Google Maps | by Peter Fasano I began a summer road trip with my daughters yesterday; driving cross-country to deliver a car to a friend, show the girls the country and see the sites. Well planned for the trip, I have loaded the Toyota Prius with loads of electronics. Most important of these items were my Google Maps equipped Palm Treo 700P and my TomTom Bluetooth GPS Unit . Work/Life: Trophy Wives and Honesty | by Lynette Chiang I'm sitting on the train to Connecticut and there's a poster for Donald Trump's PARC Tower framed in front of me. Executed in cerise pink and azure blue, it features a big ornate gold key and below it, a blousy blonde in a busty blouse. Careers: Onboarding | by Shawn Graham I recently returned from a conference of MBA career services practitioners and corporate representatives where I sat in on a session on onboarding delivered by a representative from Whirlpool. The session got me thinking about my own experiences as a new employee. Email the Editor Have something to say about these stories or Fast Company magazine?Send us your feedback.   VENT
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