Daily Search Engine News July 10, 2007

At ReviewMe you can order reviews of your site or service from leading bloggers in your industry. The result is BUZZ about your site, and honest feedback from your target audience. Visit ReviewMe and get your site reviewed today!

Ezine Articles Says "NO" to Business Article Content
by Stoney G deGeyter - I've been submitting my articles to Ezine @rticles for a few years now and I have great respect for them, but lately, well, they've been riding the short bus to school drinking crazy Uncle Joe's home made Koolaid.

Free Pass to August Search Marketing Boot Camp
by Jennifer Laycock - Next month I'll be teaching an eight hour "Search Engine Marketing Boot Camp" in Boston. Want a chance to win a free pass? Check out the Wendy Piersall's "Group Research Project" for your chance to win. (Or take a minute to learn a little bit more about the training event.)

Multimedia to Make Your Products Interesting
by Jennifer Laycock - Using social media tools to make dull products more exciting must be everyone's favorite topic these days. On the heels of my own posts about social networking, consumer generated complaints, how messing up can actually help you, and a great example of a viral video in the B2B realm, Matt Bailey has offered up his own take on the issue over at Site Logic Marketing.

Building a Web Site Theme With Silos Part 2 of 3
by Jennifer Laycock - In Part 1 of this series, we started our journey toward providing a real world example on how to identify the elements for building an information-rich site that serves both users and search engines with the elements that provide top keyword rankings. The focus of section 1 was Subject Theming, which emphasized the importance of building a keyword-rich "siloed" themed Web site. (skip to "Building a Web Site Theme With Silos Part 2 of 3 by Bradley Leese)

Advantages of In-house SEO
by Jennifer Laycock - The search marketing industry is currently going through a transition phase in which many companies are considering bringing SEO in-house rather than relying on the services of 3rd party search marketing firms. With training from organizations such as the SEMPO Institute as well as the need for companies to have tighter integrations with online marketing efforts, the transition to in-house becomes a much more obvious choice. (skip to "Advantages of In-house SEO" by Manoj Jasra)

Great Contextual Search Advertising Primer
by Jennifer Laycock - If you are still new to the world of paid search advertising, you may be wondering what the difference between the "search" network and the "contextual" network is on programs like Google Adwords or Yahoo. You may have even heard that you should turn off the contextual option so you don't waste your advertising dollars. While that is good advice for those who are just getting started, there are times when contextual advertising is a good idea for a paid search campaign. That's why Brad Geddes has offered up an excellent article over at Search Engine Land on optimizing your contextual search campaign.

Influencing Universal Search
by Manoj Jasra - To recap, Universal Search is a term coined by Google in which results from different vertical search engines (images, video, news etc...) are integrated into Google's regular search results. The idea is that textual listings may not necessarily be the most relevant result for a user's query. But when will these different search results show up? For example, what causes a video of a scene from Star Wars to appear within the organic search results for the query: "Darth Vader."

Return to Top

How to get top 10 rankings on Google and Yahoo!
Internet Marketing experts and computer magazines recommend this tool.

Skaffe.com Directory: Show off your website Express Submit today.
Quality directories like Skaffe.com offer you strong search engine exposure.

Sporge Directory - from Skaffe.com
Under new management! All new with low submission prices.

WoW Directory
Powerful and affordable directory marketing services. Submit your website today!

New! Team Skaffe Directory from the editors of Skaffe.com
Up to 4 links for every submission. Free submission for non-commercial websites.

Free SEO Tools
Thinking of buying SEO software? Then try the best SEO tools free first!

Google's Human Evaluators - 10,000 of them!
Webmaster World - "Next time we're trying to figure out some odd change in the SERPs, we might do well do remember this human factor, eh?"

Comments And Social Media
Cre8asite Forums - "I've wondered about the ability to comment on social media (SM) sites. Is it a good idea? All the popular SM sites seem to feature this. What is the purpose? Do they believe commenting builds community and helps to make a connection with other members. Personally, I find nothing communal about them and no doubt, there's something I'm missing. But what?"

Getting Into Google, Discussion on the SEMNE Event in Providence
High Rankings Forum - "Being responsible for the optimization of more than 800 web sites that use Flash as a primary source of information, I'm eager to speak with Dan Crow and learn more about the crawling abilities that Google is developing."

Return to the Top of this Page