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  BizReport News |  July 9, 2007  |  Issue 104/2007
 
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Top Stories

Google AdWords adds share-of-voice metric
Google has added another metric which will give pay-per-click advertisers more insight in to how their campaigns are performing.


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MarketingSherpa's Search Marketing Benchmark Guide

Are your search marketing results as good as they should be?

Get the most up-to-date tactics you should consider to improve your ROI for 2007. Find out how to:

- Budget more accurately for the coming year.
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Video, widget measurement offered by Quantcast

Online shoppers don't forgive "out of stock" items

NetMargin should increase email compliance

In-game advertising requires reality and relevance

Asia-Pacific internet use lower than global average

Online buying decisions taking longer

Facebook's visitor numbers soar

Different mobile ad formats appeal to different users

Social network appeals to "lost" generation

Online searchers spend more in-store

Online shopping cart abandonment rates high





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