Daily Search Engine News July 9, 2007

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All Roads Lead to Congestion: Weighing in on Universal Search, Part II
by Jennifer Laycock - With Google's new universal search being rolled out the concept of "top search engine rankings" changes dramatically. On one hand a first page ranking is much more difficult to achieve, and on the other, there are now more ways in which to achieve a first page ranking. (skip to "All Roads Lead to Congestion: Weighing in on Universal Search, Part II" by Stoney deGeyter)

Ask SEMpdx: What is the best way for a Newbie to learn Search Engine Marketing?
by Jennifer Laycock - Search Engine Marketing knowledge is a very prized possession. Many people want to learn how to do search for themselves or for their company. However, they don't know how to begin the educational process. I asked my fellow SEMpdx members how they would advise a new entrant into this field. (skip to "Ask SEMpdx: What is the best way for a Newbie to learn Search Engine Marketing?" by Todd Mintz)

All Networking and No Work Makes Your Business Falter
by Jennifer Laycock - Three summers ago I headed off to SES San Jose while 7 months pregnant with my daughter Elnora. I was in that tired stage of pregnancy where I mostly wanted to sleep, but the after-hours networking opportunities were plentiful and being fairly social, I didn't think I could afford to miss any of them. After all, networking at events like San Jose is how you make new connections, learn interesting things and have a little fun.

Two Minute Social Networking Primer
by Jennifer Laycock - Social media marketing, social media optimization, social bookmarking, social networking, social, social, SOCIAL. It's everywhere and yet, many people are still having a hard time understanding exactly what the heck we're talking about. So, if you're still trying to figure out what the heck a social network is and why you might want to join one, here's a brilliant two minute video primer.

Excellent B2B Viral Video Example
by Jennifer Laycock - Just last week I mentioned the frustration many B2B companies have with social media and viral marketing. Apart from having excellent customer service or rock bottom prices, it can be hard to inspire enough passion in B2B customers to get them to spread the word. Then I stumbled across one of the best B2B (ok, it's also B2C) viral videos I've ever seen.

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Slow Down And Write Great Articles - Jakob Nielsen
Cre8asite Forums - "I know Jakob Nielsen is old school but how can he advise you to Write Articles, Not Blog Postings. To coin a phrase, I suggest he really is locked into a Pre-Internet mindset. The new Internet is about making connections not just beavering away in the forest on your perfect mouse-trap."

Google Page Hijacking Still Going Strong
Search Engine Watch Forums - "Just as you plug one leak, another one pops up. Can Google finally fix the long lasting issue of proxy sites stealing content and ranking instead of the original site?"

AdCenter Releases Click Quality Reports
Webmaster World - "MSN AdCenter has released new reporting services, with better information on traffic quality. Included are ad clicks with low or unclear commercial intent; patterns of unusual activity; and clicks that originate from spiders, robots, questionable sources, or test servers"

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