Top Stories

Asia top-level domain to launch in October
Asia truly has arrived on the internet, and in October the continent will get its own ".asia" top-level domain.

What do moms really, really think?
Are you trying to fathom out what moms really think? If so, MarketTools' new market research solution could be just what you're looking for.

U.K. online ad spending on the rise
Online advertising in the U.K. is significantly more developed than in any other European country reveals a new eMarketer report.

How to target the "indie" consumer
Consumers who aren't attracted to mainstream media and aren't attached to online media are probably the hardest consumers to target. But finding the right groove with these independent minded people could be the difference between a well-executed and successful campaign and a well-executed but failed campaign. Research from Fuse Marketing could help you bring these indie users to your brand.

Supreme Court sets minimum price guidelines
In a change from their 1991 decision that minimum pricing standards violate US federal anti-trust laws, the US Supreme Court has mandated that minimum pricing standards can now be implemented. The change could hurt online retailers.

How to improve campaign productivity
If your online campaign isn't performing as well as hoped it could be because of errors made before the campaign began. The majority of marketers aren't following the best practices set up to help online advertisers meet the needs of the consumer according to a recent study from the Association of National Advertisers (ANA) and this is hurting campaign productivity from the outset.

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