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  BizReport News |  July 2, 2007  |  Issue 101/2007
 
BizReport
 

Top Stories

Another Yahoo Panama feature update
More updates to Yahoo's Panama sees the search advertising platform slowly catching up with its rival, Google's AdSense.

One-to-one marketing comes to display advertising
SmartAds, launched this week by Yahoo, is a new display advertising tool that allows online ads to be tailored to each individual viewer.

Spammers employ psychological tactics to fool users
A study by McAfee, called "Mind Games", tells how spammers are using psychological games and other tactics to give them apparent legitimacy.

New Ask, Google search platforms are compared
Just about one month ago, Ask.com redesigned their search results pages, offering results from across the Internet spectrum - blogs, news hubs and product pages. Some say, the redesign offers much cleaner results.

Mobile video shows 198% subscriber increase
In the past year, subscribers to mobile video platforms have nearly doubled. However, with only about 4% of the total mobile audience logging on for video are advertisers wasting money by creating mobile video ads?

Tourism, shopping bring more Europeans online
Typical summer activities continue to bring more Europeans online. According to new research from comScore, both French and German surfers boosted traffic to tourism and shopping web hubs. Researchers also found that many French websites are now drawing international traffic.


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