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Dear ***,
If you're relying on an in-house email solution to drive online revenue, there are plenty of reasons to consider making the switch to an Email
Service Provider (ESP).
Fashion retailer Torrid came up with more than 15 good ones on the day they sent their very first email from BlueHornet's eMarketing Suite. That's
the day they realized record-breaking online sales.
If you're considering moving from an in-house tool to an ESP but cost is holding you back, Torrid's 15x revenue increase from a single
email begs this question: Can you afford not to make the switch?
The Insider's Guide to Email Authentication
Strategic marketing and delivery best practice information are two important ways the right ESP can give you an insider's edge and help improve
your email campaigns. Just yesterday, our clients attended a BlueHornet best practice webcast on email authentication led by global VP of
deliverability & privacy services, David Fowler.
Says Dave: "If I were forced to pick the one thing a permission-based marketer should do to drive higher delivery and response rates, it would
be to make sure your emails are properly authenticated. Right now, this is the single hottest topic in our industry."
As a valued subscriber to BlueHornet News, we'd like you to have the presentation materials from yesterday's client-only webcast. Simply
schedule a demonstration of our eMarketing Suite, and you'll receive Dave and team's "Insider's Guide to Email Authentication."
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