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- 1-800-Flowers.com Grows WOM in Second Life
- WOM: Learn It, Do It Series Coming to a City Near You
- McDonald's Turns Moms into 'Quality Correspondents'
- 83% of 'Uploaders' Recommend Stuff They Like
- Lillian Vernon Pursues WOM with Customer Reviews
- 52% of Americans View Online Video Weekly
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Spring showers bring summer flowers -- even online, thanks to 1-800-Flowers.com, which has launched an electronic greenhouse in Second Life where it will offer complimentary flowers for 6.9 million internet residents. The company is hoping that the virtual bouquets will help it sing the real praises of floral arrangements, creating a close-knit community of flower enthusiasts.
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Road trip! WOMMA is taking WOM on the road for a series of half-day educational seminars featuring key players in word of mouth marketing. Learn how to make word of mouth marketing work for you at a half-day session that has you back in the office implementing what you've learned the very same day.
This is a great way to meet like-minded word of mouth marketers in your area -- and the bargain price makes it perfect for junior staff, as well as experienced WOM aficionados.
WOM in the City
July 12 | New York, NY
We're bringing our WOM smarts to the Big Apple. Join WOMMA and our member-company sponsors GfK Custom Research North America and the 92nd Street Y for an educational course on word of mouth marketing.
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Often criticized for its high-fat food, McDonald's has recruited six moms as brand ambassadors, charging them with the task of repairing its tarnished reputation. The moms -- who were chosen for their influence online in social networks -- have received a behind-the-scenes look at McDonald's food in exchange for their promise to share their findings with other families across the country.
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Digital "uploaders," by their very nature, have the tools and the reach necessary to be extreme influencers, according to a study released this month by WOMMA member company Agency.com and research partners Brand Genetics and Hall & Partners.
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Customer reviews are a great way for consumers to learn about merchandise. They're also a great way for merchants to learn about consumers, which is exactly why catalog retailer Lillian Vernon has added tag-based customer reviews to its website.
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Think the online video craze has reached its peak? Think again. According to a March 2007 survey from Magid Media Futures, weekly online video viewing has grown 18% from 2006, and daily use of online video rose 56% in the same period.
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