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Fast Take

June 27, 2007

"We're not out to kill Google. We're out to make a great new interface."
Mike McCue, cofounder, Tellme Networks
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Get a Risk Free Issue of Fast CompanyCONTENTS

Al Gore's $100 Million Makeover
Marketing Election '08
Resource Centers
FC Expert Blogs
Email the Editor


Al Gore's $100 Million Makeover

Al Gore's $100 Million Makeover | by Ellen McGirt
He was the butt of jokes - lockbox, earth tones, a postelection beard. Then he dusted off an old slideshow and jumped with both feet into the private sector. The untold story of what may be the greatest brand makeover of our time.

Al Gore Inc. | by Ellen McGirt
"I have really enjoyed the business world much more than I expected," says the former Vice President. Among his business and financial interests.

An Inconvenient Portfolio | by Ellen McGirt
Al Gore's financial-services startup, Generation Investment Management, buys shares in companies that fit its founders' definition of sustainability. The firm doesn't disclose holdings, but public filings reveal some familiar names - Whole Foods, Staples, and General Electric. Here's a sampling of seven other lesser-known stocks in the portfolio as of March 31.


Marketing Election '08

John Edwards's Web General | by Danielle Sacks
Mathew Gross, 35, created Blog for America for Howard Dean in 2003 and is now in charge of integrating John Edwards's online and offline communications. So far, Edwards's campaign has been arguably the most technologically innovative, experimental, and aggressive.

The RNC's Loaded Gun | by Danielle Sacks
Laura Crawford, 35, created the RNC's 11-minute John Kerry "Flip-Flop" video in 2004. For 2008, she's producing all of the RNC's viral and TV work, as well as running campaignads.org, a political, "multipartisan" user-generated site in which the 30- and 60-second spots that get the most votes and donations will air on TV.

The Blogosphere's Kingmaker | by Danielle Sacks
Markos Moulitsas, 35, is best known simply as "Kos," a pioneer of the Netroots movement of Democratic online activists. His blog is the eighth most popular on the Internet, and he's also the author of Crashing the Gate: Netroots, Grassroots, and the Rise of People-Powered Politics.


Resource Centers

Lessons from a Great Thinker | by Margaret Heffernan
A master at recognizing patterns and avoiding reductive career structures, Alfred Chandler ensured his business success by recognizing that you can't understand a business by simplifying it - you have to master its complexity.

Cultivating High Performance | by Gordon Quick
In larger organizations, how do you sustain the high performance magic that seems to come naturally in a well-managed entrepreneurial environment?

Winning the War for Talent | by Jim Bolt
Developing strong leaders and making talent top priority is the way to go if you want to attract and retain the best.

Visit Fast Company's online Resource Centers for frequent columns, recommended tools and resources, the opportunity to tap the experience and expertise of our online contributors, and the chance to engage in a dialogue with other readers.

fastcompany.com


FC Expert Blogs

Innovation: WHO Services the New Network? | by Valeria Maltoni
If it is true that relationships are the new marketing, then customer service is way up there in term of importance. Thanks to an array of more affordable technology, individuals who have access to tools are now able to participate in and drive where business is going next.

Change Management: Hip Hop Slips | by John N. Pasmore
To anyone who follows the music business the fact that Hip Hop sales have tanked is not a surprise. A USA Today article illuminates the swoon with sobering statistics: Hip Hop sales are off over 43% of their high in year 2000. That Hip Hop is down is widely understood, but "why" is hotly debated. There is more than one factor at work.

Work/Life: Ten Commandments of Work/Life Balance | by Tom Stern
As you've no doubt heard, the Vatican recently issued its "ten commandments" of how humans should think about behaving in regards to our cars. The document includes a reference to not using our automobiles as an expression of domination or status. Clearly, this commandment hasn't taken hold in this country, otherwise our freeways would be one long string of Kia Spectras.

Visit Fast Company's expert blogs for more insights in innovation, technology, design, leadership, management, technology, work/life, and careers.

Fast Company Expert Blogs


Email the Editor

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