Back to newsletter listDate:
Wed, June 20, 2007 11:00:26 PMFrom:
High Rankings Advisor
Subject:
High Rankings Advisor: Yardstick to Measure SEO - Issue No. 203
~~~High Rankings Advisor - Issue No. 203~~~
Your Host: Jill Whalen [jill@highrankings.com]
________________________________________________________
~~~IN TODAY'S ADVISOR~~~
*Introductory Comments:
----> High Rankings Seminar Denver - next week!
*High Rankings Forum Threads of the Week:
----> Help and Advice Starting a Business
----> What is the Yardstick to Measure SEO Success?
----> You Can't Fake Real Content
----> Article Dos and Don'ts
----> Purchase Orders - Accept or Not?
----> Need to See Google Ads in the US, but Live in Canada
*This Week's Sponsors:
----> SEO Copywriting Combo
----> KeywordDiscovery
*Advisor Wrap-up:
----> SEMNE with Google and more!
________________________________________________________
~~~Introductory Comments~~~
Hey all! Last chance to register for the High Rankings Seminar next week in
Denver, CO. We'll be there Thursday and Friday at the Qwest Learning Center
(Lakewood). There's still some room left, so if you are in the area or if
you think you can get away at the last minute, we'd love to see you there!
You can learn more and/or register here:
http://www.highrankings.com/seminar. Also, if you live in the area but
can't make it to the actual seminar, you're welcome to join us for a small
cocktail reception at the conference center on Thursday night (the 28th) at
around 5:30 PM. Please introduce yourself if you do decide to show up!
I can't believe it's happening next week already. June is just flying by.
Being out of town most of the month doesn't help, I guess. July should be a
little more sedate. Or so it seems at the moment.
Anyway, let's get on to the good stuff. It's forum thread week here, so
enjoy! - Jill
~~~High Rankings Forums Thread of the Week~~~
++Help and Advice Starting a Business++
Forum member "siringo" says:
"I'm thinking of starting a blog hosting business. Not web site hosting,
blog hosting. People will come to the site, select a blog template they
like, I set it up and away they go."
Read more and leave your comments here:
++What is the Yardstick to Measure SEO Success?++
Forum member "DIGITALLYDEFINED" says:
"I see the total number of visitors have increased by approximately 20-30%
month by month. These sites are generating decent sales, but direct users
from search engines referrals are really very low.
What is the yard stick to measure good SEO efforts -- is the direct visits
from search engines the only parameter of successful SEO?"
Read more and leave your comments here:
++You Can't Fake Real Content++
We had a very interesting discussion regarding my last Search Engine Land
article, "You Can't Fake Real Content."
Read more and leave your comments here:
_________Powerful SEO Copywriting Combo______________
Your site's only as good as its writing. You need the "write" skills.
__________________________________________________
If your site is poorly written, your sales will be slow. You *must* speak
to your target audience with each and every word you write.
At the same time, keeping your keywords featured prominently is a bit of a
juggling act.
Save $10 on the most powerful copywriting combo available today!
Karon Thackston's Step-By-Step Copywriting Course & Jill Whalen's
Nitty-gritty of Writing for the Search Engines.
____________________________________________
++Article Dos and Don'ts++
Forum member "1dmf" asks the High Rankings gang:
"If you wrote an article/blog, how do you do the links? For example, if we
were to write an article about remortgaging, would we anchor to the
remortgaging advice page every time the word remortgage is used? Or do you
write the article and at the end have one link to the relevant page?"
Read more and leave your comments here:
++Purchase Orders - Accept or Not?++
Forum member "arlen" says:
" I just received my first Purchase Order from a school today ... total
surprise, no contact, no note, just a PO for a $60 order. I did a little
lookup online and they're legit, I'm sure they pay their bills, I'm sure I'd
be ok accepting the PO, but ... errr, not sure I want to set a precedent."
Read more and leave your comments here:
______________KeywordDiscovery_____________________adv.
Keyword Research Tool That Totally Rocks!
__________________________________________________
"KeywordDiscovery is my keyword research tool of choice!
"We've been using it for the past few years now, and our clients are truly
benefiting from the additional terms we're finding that may otherwise have
been missed.
"It's always great to be able to recommend helpful tools like
KeywordDiscovery to our High Rankings Forum members, newsletter subscribers,
and High Rankings seminar attendees!"
- Jill Whalen
__________________________________________________
++Need to See Google Ads in the US, but Live in Canada+++
This was an old, revived thread from January, but has some worthwhile info,
so I'm putting it in as a thread of the week:
Forum member "jd1976" asks, "Is there an easy way to see all the ads that
are going on in the US Adwords market?"
Read more and leave your comments here:
~~~Advisor Wrap-up~~~
That's all for today!
Last week in Toronto was great fun, and I'm looking forward to next week in
Denver. I've never been there, and will be staying through Sunday in order
to get to see a little of the area. Any suggestions for things to do?
Also, before we know it, our next SEMNE event on July 10th featuring Dan Crow
from Google will be here! This one is filling up really quickly as it's
free for SEMNE members and only $35 for non-members (through July 25th). If
you're interested in learning how to get tricky content indexed by Google,
as well as being able to ask questions directly to Dan, you don't want to
miss this event. (Plus Dan has an awesome English accent, ladies!) It's
going to be in Providence, RI from 6:30PM-9:00PM. There will be lots of
time for networking with your fellow search marketers, while you have a bite
to eat as well as a cocktail (or two!). Learn more about becoming a SEMNE
member or sign up for the event here:
On another note, things at the "new" office have been going great! We've
been here since February and it's definitely feeling like home now. I don't
think I've mentioned yet that it's no longer just me and Pauline. We now
have a new SEO Associate, Jesse, and also have my daughter Corie coming in a
few days a week to help out during the summer. It's been so great having
all of us there. In fact, when I was in Seattle a few weeks ago, I was
really missing the office...go figure. This from the girl who worked at
home for 12 years! But the best news of all is that this is the first time
in at least 2 years that I'm feeling slightly "unburied" as far as work is
concerned. We're so glad we took our time to find the right person for the
SEO associate position. It stunk when we were interviewing and needed help
so badly, but it's clear that Jesse was a great find for us, and worth the
wait! I'm sure you'll get to hear from him at some time here in the
newsletter, and/or meet him at a future event.
The bottom line of being unburied is that we're ready to start taking on
some new clients! If you've been looking for some SEO advice -- from the
15-min SEO Tele-clinic
to the mid-level SEO Site Audit report
SEO services -- please let me know. We're still picky about who we will
take as clients, but feel free to fill out a request form
No newsletter next week due to the seminar, but I should have a full-length
one for you the week after that.
See you in Denver! - Jill
Today's issue will be available in the archives at the following URL:
http://www.highrankings.com/advisor/
--
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If you prefer RSS/XML please feel free to use our newsfeed here:
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I do send personal replies as time allows; however, I do not give out
individual site critiques for free. Please check out my various SEO
services if you're interested in a complete review of your site.
Visit the High Rankings Advisor website at
http://www.highrankings.com/advisor.htm
and don't forget to check out the High Rankings Search Engine Optimization
Forum at:
Best Regards,
Jill Whalen
http://www.highrankings.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The High Rankings Advisor is a free, biweekly email newsletter discussing
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Paid sponsor ads are clearly marked as advertisements and neither the
High Rankings® Advisor nor Jill Whalen take any responsibility for the
claims made within these ads, nor the Web sites they point to. Paid ads
do not constitute an endorsement for the products, services or companies
advertising in the newsletter. Please visit our sponsors and use your
own due diligence for any purchases you make on the Internet. Feel free
to forward this email in its entirety to anyone you feel might be
interested in it.
Copyright 2007 High Rankings Advisor 116 Cochituate Rd.; Framingham, MA
01701
Email list management powered by Listcast
