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- Womnibus Newsletter: Delivery Moving to Thursday
- Toyota Greece Takes Bloggers for a Test-Drive
- Social Media Influences IT Decision-Makers
- Coke Eyes Mobile WOM with New Social Network
- Podcasts: Not Just for the Young and Tech-Savvy
- 'Jericho' Fans Call CBS 'Nuts' for Canceling Series
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Remember what a difference WOMMA's Womnibus Weekly newsletter made to your Wednesday mornings? Well, we've decided it's time to give Thursday some WOMMA love.
Starting next week, WOMMA's Womnibus Weekly newsletter will hit your inbox on Thursday morning. Of course, it'll still bring all the content you've come to expect -- including up-to-the-minute word of mouth tactics, trends, news, strategies, case studies, campaigns, jobs, research, and more.
Remember: WOMMA's new newsletter schedule
- Action Items on Tuesdays
- Womnibus Weekly on Thursdays
If you find yourself craving a word of mouth marketing fix next week and don't think you can wait for Thursday morning, why not head over to the WOMMA website? We've got tons of word of mouth information; there's sure to be something there that you haven't seen before.
Visit the WOMMA website
Subscribe to our free email newsletters
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Word of mouth marketing isn't just an American trend. It's a global phenomenon. As proof, one need only glance across the Atlantic to Greece, where Toyota recently completed a campaign in which it engaged a team of Greek bloggers to spread the word about its new hatchback model, the Auris.
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IT decision-makers spend an average of 3.5 hours per week participating in social media, so it's no surprise that a May survey found that two-thirds of IT executives say social media and user-generated content informs their purchase decisions.
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If you ask WOMMA member company Coca-Cola, the future of word of mouth is neither online nor offline. It's somewhere in between, on consumers' mobile phones. To harness that future today, the company has created a mobile social networking site around its Sprite brand designed to connect with teens online -- even when they're on-the-go offline.
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While the majority of podcast listeners are young, male college graduates, that doesn't mean 23-year-old degree-holding dudes are the only ones downloading. According to an October 2006 comScore study, sponsored by Ad Infuse, half of all podcast listeners are between ages 35 and 54.
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For companies, word of mouth is often about encouraging consumers to talk. Just as often, though, it's about listening when they do. CBS Entertainment learned that firsthand this month when fans of its canceled series "Jericho" had 20 tons of peanuts delivered to its offices in New York and California in protest of the show's demise.
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