WOM: Learn It, Do It Series Coming to a City Near You

Road trip! WOMMA is taking WOM on the road for a series of half-day educational seminars featuring key players in word of mouth marketing. Learn how to make word of mouth marketing work for you at a half-day session that has you back in the office implementing what you've learned the very same day.

This is a great way to meet like-minded word of mouth marketers in your area -- and the bargain price makes it perfect for junior staff, as well as experienced WOM aficionados.

WOM in the City
July 12 | New York, NY

We're bringing our WOM smarts to the Big Apple. Join WOMMA and our member-company sponsors GfK Custom Research North America and the 92nd Street Y for an educational course on word of mouth marketing.

Give Me a Capital W-O-M
July 24 | Washington, D.C.

Join WOMMA and member-company sponsor Ogilvy Public Relations Worldwide in our nation's capital for a WOM marketing educational extravaganza. We've got the stuff you need to know, and we're bringing it to you.

WOM on the West Coast
August 15 | Seattle, WA

WOMMA is hitting the road and heading for the West Coast. Join us and member-company sponsors Cole & Weber United and Visible Technologies along with sponsor Zaaz as we cover all the basics of word of mouth in our educational, half-day session.

WOM in the City II
September 20 | New York, NY

Join WOMMA and member-company sponsor GolinHarris as the WOM education road crew makes a return trip to NYC. We're giving East Coast word of mouth marketers a second chance to attend an information-packed, half-day session. Don't miss it!

Click here for more information, or to register now.

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Join Your Peers June 28 at WOMMA's Chicago Schmooze-Fest

Mark your calendar now! We're hosting a networking cocktail reception for Chicago-area word of mouth marketers on Thursday, June 28 -- and you're invited! Whether you hail from Chicago or are here for a visit, you're welcome to join us at Bubba Gump Shrimp Co. on Navy Pier.

This is your chance to relax, have a few drinks, and chat with your industry peers. There will be networking, libations, deal-making, and Cajun-style munchies, all brought to you courtesy of WOMMA member company and sponsor GfK Custom Research North America.

Where: Bubba Gump Shrimp Co., 700 E. Grand Ave.
When: Thursday, June 28, 5:30 p.m. - 7:30 p.m.
Cost: $75 for non-members, $50 for members

According to the November 2006 Chicago Tribune article, "Chicago Heart of Word-of-Mouth Ads," Chicago is a hotbed of word of mouth marketing activity. Come on out and have a drink with Chicago's who's-who in word of mouth marketing.

Space is limited.
PLEASE RESERVE YOUR SEAT TODAY!

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WOM Wednesday Teleconference: A WOM Perspective on FTC Action -- FREE for WOMMA Members

Exclusive Member Benefit -- FREE Teleconference for WOMMA Members

This Wednesday, June 20, WOMMA is hosting a teleconference to discuss recent FTC action on marketing food to kids. We're focusing specifically on how this applies to word of mouth marketers, and the discussion will include next steps and advice.

This call is too important to miss, so we're offering it free of charge to our member companies. Sign up, dial in, and get the information you need.

Don't have the time to dial in? After the teleconference, visit our website for an audio recording of the call, an exclusive member benefit that can be downloaded for free from the WOMMA Member Center.

Wednesday, June 20, at noon EST

FTC Action on Marketing Food to Kids: A WOM Marketing Perspective: You don't want to miss this teleconference! The FTC announced plans to subpoena major food and beverage manufacturers and restaurants, demanding details of their efforts to market food to kids. Because of the scope of the questions and implications for various types of media used to reach children, third parties who are not food, beverage, and quick-service restaurant businesses could be affected. In addition, with the FTC's announcement that it will be seeking data about "unmeasured media," the agency will be studying new media platforms and contemporary marketing techniques.

Join Tony DiResta, Partner at WOMMA member company Reed Smith and former Director of the FTC's Southeast Regional Office, as he brings us up to date on these important issues, offering next steps and advice for word of mouth marketers. In particular, he will help us understand the FTC subpoena process -- how confidential information is handled, for example. He will also focus on how the class action bar may be viewing this development and how responses could be improved to frustrate those potential plaintiffs. Finally, he'll bring us up to date on current thinking at the FTC about a "new marketing ecosystem."

Cost is free for WOMMA members, $60 for non-members.

Sign up

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Action Items Newsletter: Delivery Moving to Tuesdays

Remember what a difference WOMMA's Action Items newsletter made to your Monday mornings? Well, we've decided it's time to give Tuesday some WOMMA love.

Starting next week, WOMMA's Action Items will hit your inbox on Tuesday mornings, giving you a bit more time to clear the decks before we give you the WOMMA news you need to know.

Subscribe to our free email newsletters

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Great WOM Content: Save $670 on the 'Everything!' Package

You know you've been meaning to brush up on your word of mouth knowledge. Summer's nearly in full swing; why not use the extra daylight to catch up on your WOM research reading? Put WOMMA's audio learnings on your iPod and listen to our amazing content while you tackle your commute, hit the grocery store, or do your daily cardio.

Now is the perfect time to bulk up your word of mouth marketing library. Add both volumes of "Measuring Word of Mouth" to your growing collection of word of mouth research, along with CDs of conference audio from the following WOMMA events:

• 2007 WOMBAT 3
• 2006 Word of Mouth Marketing Summit
• 2006 Research Symposium
• 2006 WOMBAT 2
• 2005 WOMBAT 1
• 2005 Word of Mouth Marketing Summit
• 2005 Measuring WOM Conference
• 2005 WOM vs. Advertising Conference

Order the "Everything!" Package and save $670 -- that's more than 50% off! Plus, WOMMA members save an extra 25%.

Visit the WOMMA Store and order the $495 "Everything!" Package

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Spreading the Word

News by, about, and for WOMMA members:

• Congratulations to WOMMA member company Burson-Marsteller, which received three SABRE awards for exceptional client work in 2006, including a Gold, a Bronze, and the "International Agency of the Year" Award.
• Anthony Schneider of WOMMA member company Peersuasion discussed word of mouth and online referral marketing on the panel "Marketing in the Digital Age" at the Center for Communications on April 5.
• Congratulations to WOMMA member company Slack-Barshinger, which received a Gold award at the 2007 Ex Awards for "Best Integrated Trade Show Campaign."
• Congratulations to WOMMA member company Citrix Systems Inc.'s Citrix Online division, which won Customer Interaction Solutions magazine's 2007 CRM Excellence Award for Citrix GoToAssist.

Are you speaking at an event or receiving an award? Were you quoted in the press? Are you making a change at work or at home, or otherwise just doing something really cool? Tell us about it and we'll spread the word! Email editor@womma.org.

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