Burger boutiques catering to grownup tastes

JUAN GARCIA/DMN

Mooyah, a Plano-based restaurant that's laser focused on selling made-to-order burgers and fries, has only been open since April. But already Dave Tessier is a regular.

Male and 21, the West Plano resident is exactly the type of "core customer" that's supported the fast-food industry for years. But at Mooyah's, the burgers are made from fresh (not frozen) patties, sell for at least double the typical fast-food price and include topping options such as sauted mushrooms and grilled onions

Mooyah's is part of a growing group of burger-meisters looking to do for beef, turkey and veggie burgers what Starbucks did for coffee - buy higher quality ingredients, up the selling price and the atmosphere, and attract consumers turned off by much of what the term "fast food" has come to represent.