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- Join Your Peers June 28 at Our Chicago Schmooze-Fest
- Forbes.com Reaches Readers with Wiki
- Online Shoppers Hungry for Social Experience
- HBO Introduces New Series By Sharing It
- 65% of Business Pros Turn to Social Nets
- Facebook Invites Other Companies to Engage Its Users
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Mark your calendar now! We're hosting a networking cocktail reception for Chicago-area word of mouth marketers on Thursday, June 28 -- and you're invited! Whether you hail from Chicago or are here for a visit, you're welcome to join us at Bubba Gump Shrimp Co. on Navy Pier.
This is your chance to relax, have a few drinks, and chat with your industry peers. There will be networking, libations, deal-making, and Cajun-style munchies, all brought to you courtesy of WOMMA member company and sponsor GfK Custom Research North America.
Where: Bubba Gump Shrimp Co., 700 E. Grand Ave.
When: Thursday, June 28, 5:30 p.m. - 7:30 p.m.
Cost: $75 for non-members, $50 for members
According to the November 2006 Chicago Tribune article, "Chicago Heart of Word-of-Mouth Ads," Chicago is a hotbed of word of mouth marketing activity. Come on out and have a drink with Chicago's who's-who in word of mouth marketing.
Space is limited. PLEASE RESERVE YOUR SEAT TODAY!
Get more details or RSVP now
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Like doing a crossword puzzle or surfing the internet, reading a magazine tends to be a strictly solo activity. Forbes Magazine, however, is trying to change that. In an effort to bring its readers out of their shells, Forbes.com has created a "corporate org chart" Wiki intended to both connect its readership and extend its brand reach.
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While some online shoppers are goal-oriented, a May Gartner study indicates that an equal or larger pool of online shoppers crave a social experience -- even if they are shopping from the comfort of their computer desk.
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Television networks have long relied on water-cooler conversations to generate hype for their shows. However, to promote its new comedy series, "Flight of the Conchords," HBO wants to start those conversations early, before the show even airs. To do just that, it's doing something it's never done before: It's letting viewers watch -- and share -- the pilot episode online.
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Business professionals have joined the stampede to social networking sites, with 65% signing up and logging in, according to a recent survey from the Institute for Corporate Productivity (i4cp).
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These days, everyone is embracing user-generated content. WOMMA member company Facebook is taking the concept a step further, however, by enabling partner-generated content, too, allowing other companies to build applications for its popular social networking site.
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