Daily Search Engine News June 5, 2007

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Changes to Google Webmaster Guidelines
by Jennifer Laycock - Not only has Matt Cutts offered up some insight on getting out of Google's supplemental index, Google has also updated the "quality guidelines" area of their Webmaster Guidelines, providing a one-two punch for search marketers obsessed with Google's stance on all things optimization.

Need Some Training and Like My Style?
by Jennifer Laycock - Well, you've got two chances to attend live training with me in the next few months. First, it's not too late to register for Jill Whalen's High Rankings Seminar in Denver at the end of this month. I'll be covering viral marketing and social media for that show. If you're new to the game and need to build a good foundation for the basics, you might want to check out SES Training: Boston where I'll be teaching an 8 hour "SEM Bootcamp" class on August 8th.

Who Are You Writing Your Headlines For?
by Jennifer Laycock - Muhammad Saleem has put together a great post at CopyBlogger that offers up some helpful advice on how to write your titles to appeal to search engines, social media users and to your current readers. While he admits that it's difficult to properly appeal to all three audiences at the same time, he offers up some great advice on why you might target a particular post at any one group and even throws in a few before and after titles as examples of his suggestions in action.

Winning is for Wimps and Losers
by Jennifer Laycock - People often find themselves looking for the winning scenario for themselves or their businesses. Finding the winning scenario is important for any long-term success. But even better than the winning scenario is the win-win scenario. (skip to "Winning is for Wimps and Losers" by Stoney deGeyter)

Ask Does Integration Right
by Jennifer Laycock - The new version of Ask, dubbed "Ask3D" not only LOOKS better, but it functions better as well. In fact, Ask's media kit explains that the term Ask3D stems from the fact that this new release "synthesizes the best of our technologies across the three dimensions of search: Expression, Results and Content. This is vertical search integration the way it should be. (skip to "Ask Does Integration Right" by Jennifer Laycock)

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Ask Does Integration Right
Small Business Ideas Forum - "The new version of Ask, dubbed 'Ask3D' not only LOOKS better, but it functions better as well."

Yahoo Click Charges to be Based on Quality of Traffic
Search Engine Watch Forums - "What this means is that you (the advertiser) may be automatically charged less for certain clicks than you normally would pay, depending on the overall quality of the websites providing this traffic to you."

Google and SalesForce.com Team Up
Webmaster World - "The two partners unveiled their new service -- known as Salesforce Group Edition featuring Google AdWords -- on Tuesday. Under the pact, the companies will bundle Google's popular AdWords program with Saleforce's suite of online applications to manage sales and marketing."

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