|
If you have trouble viewing this newsletter, a copy is available on the Web: http://www.searchengineguide.com/searchenginenews.html
Thanks to our sponsors for keeping this a free newsletter...
A Glimpse Inside Google
by Jennifer Laycock - There's an article over at The New York Times today written by a reporter that spent some time with the top algorithmic engineers (or "Google Fellows") at Google. It's a fascinating read that manages to share some great insight into the processes that go on behind the scenes of Google's popular search engine, and also into the improvements that the engineering team chase down each day. It won't tell you how to rank your site better, but it will confirm the idea that search engines are still working toward judging sites the way that humans judge sites.
The New SEO Myths Debunked
by Jennifer Laycock - Look around online for a few minutes and you can find a million and one articles and blog posts debunking the old-school search engine optimization myths of search engine submission, meta tags and invisible text. Where it gets a little more difficult is when you start looking at some of the newer "myths" of the industry. Not being one to shy away from a challenge, Shari Thurow tackles three such SEO myths in her ClickZ column this week. If you're one of the ones still trying to sort out fact from fiction, Shari's column is a must read.
Social Media, Social Networks, Social Shopping?
by Jennifer Laycock - Apparently, social really is the top buzz word in the Internet realm right now. Social media marketing, social networking sites and social search are all hot topics among bloggers. The next big "social" topic is apparently going to be the idea of "social shopping." Joan Voight covers the idea in an article over at AdWeek today.
Make Your Information Easy to Find!
by Jennifer Laycock - It's funny how one thing can bring something else to mind. Today...it was a customer service experience that reminded me how essential it is to make sure that content and essential information are easy to find. That's why I'm compelled to write this post as I sit here on hold with CompUSA customer service and why I'm compelled to say "make your information easy to find!"
Making the Case for SEO to Small Businesses
by Jennifer Laycock - As search marketers, we're too deep in this stuff to bother questioning the value -- of course it's a good investment! But the small business owner isn't deep in it, doesn't quite understand it, and doesn't know what she's going to get in exchange for writing that check. So, how do you sell SEO in these situations?
(skip to "Making the Case for SEO to Small Businesses" by Matt McGee)
Return to Top
How to get top 10 rankings on Google and Yahoo!
Internet Marketing experts and computer magazines recommend this tool.
Skaffe.com Directory: Show off your website Express Submit today.
Quality directories like Skaffe.com offer you strong search engine exposure.
Sporge Directory - from Skaffe.com
Under new management! All new with low submission prices.
WoW Directory
Powerful and affordable directory marketing services. Submit your website today!
New! Team Skaffe Directory from the editors of Skaffe.com
Up to 4 links for every submission. Free submission for non-commercial websites.
Free SEO Tools
Thinking of buying SEO software? Then try the best SEO tools free first!
Return to Top
Does Natural Linking Actually Take Place?
Webmaster World - "Not everyone can build sites like wikipedia, overture and Google. By this post I want to verify that if natural linking actually takes place for average sites if yes then to what extent. So please post your honest answer that you would like to link for nothing and what you see in such sites?"
NY Times Article On Google's Search Team
High Rankings Forum - "I have been a long term fan and if you go back 2-3 years on this very forum, there is a post where I set out what I concidered to be the future of search. I stated then that it would be personal search where people can opt out of sites, opt in to groups, remove shopping sites, remove directories etc. And that personal search would be personalised through algorithmic refinement. That future is now here, and just around the corner to becoming mainstream."
Google Buys FeedBurner
Webmaster World - "Google is putting together a pretty complete list of companies. It is kind of scary...but impressive at the same time."
Return to Top
Return to the Top of this Page
|
Back to newsletter list
