Get All Your WOM News in One Place: Womnibus Weekly

This is the last time you'll receive WOM Research as a stand-alone newsletter. But don't fret. We're rolling all of our great word of mouth marketing research content into our Womnibus Weekly newsletter. This way, you get everything about word of mouth marketing -- INCLUDING research -- delivered to your inbox in one easy-to-read weekly newsletter. Womnibus Weekly is now your one-stop shop for all things word of mouth.

Don't forget to subscribe to WOMMA's Womnibus Weekly newsletter so that you can continue to get your weekly word of mouth marketing fix.

Subscribe now.

Full Story →

Back to top

WOM Is Top Influencer in BtoB Purchase Decisions

When it comes to making purchase decisions, BtoB business executives are most influenced by word of mouth, according to a research report released last month. Sponsored by WOMMA member company Jack Morton Worldwide and conducted by WOMMA member company Keller Fay Group, the report shows that executives credit word of mouth with more than twice the influence of advertising. The research also suggests that business executives are extremely influential individuals because they are more likely to discuss and recommend brands than the general public.

Full Story →

Back to top

Advocate or Badvocate: 45% of Consumers Take Action

In a recent global study conducted by WOMMA member company Weber Shandwick, 45% of consumers were identified as advocates. A top 9% of advocates were dubbed "high-intensity advocates," identified based on their ability to more actively influence others and their quick speed-to-action time.

Full Story →

Back to top

Millennials Spread WOM About Stuff They Like

Millennials, people ages 13-24, spread rapid-fire word of mouth, especially when it comes to things they like, according to the "State of the Media Democracy," a research report commissioned by Deloitte and Touche and conducted by the Harrison Group. According to the report, part of the reason Millennials are so adept at spreading information is that they have large lists of people to whom they send text and instant messages. Millennials, on average, have 37 people on their friends lists, compared with an average of 17 among all age groups.

Full Story →

Back to top