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- WOM BtoB Whitepaper: Let Us Do the Heavy Lifting
- Yahoo! Makes Travel Personal with Site Upgrades
- Urban Outfitters Launches Buzz-Worthy Blog
- Mophie Turns Customers into Product Engineers
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Have a great WOM BtoB case study that you want to share with your industry peers, but don't have the time to write it up? Let us know. We'll arrange to interview you, and we'll write the case study for you. It's easy: Tell us your story, and we'll spread the word.
WOMMA and member companies Slack Barshinger and Keith Bates and Associates have teamed up to bring the word of mouth marketing industry the first ever WOM BtoB whitepaper -- a collection of case studies to demonstrate BtoB word of mouth in action. This is a great opportunity; step up and showcase your expertise in this high-demand area by submitting your WOM BtoB case study -- or contact WOMMA to set up an interview, and we can do the heavy lifting for you.
Have you done something WOM-worthy in the world of BtoB? We want to hear about it. For more information, or to submit your case study now, email us at editor@womma.org.
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When it comes to promoting destinations, word of mouth is key. Just ask online travel brokers like Priceline and Expedia. They've already enriched their websites with user-generated content, including blogs and reviews for and by consumers. And now, WOMMA member company Yahoo! is following suit with a redesigned travel hub intended to generate word of mouth among information-hungry travelers.
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Urban Outfitters prides itself on being a little bit different. Its clothes are unique, its furniture funky, and even its corporate blog -- which debuted last month -- is decidedly un-average. In fact, the new Urban Outfitters blog isn't just unique; like most of the chain's merchandise, it's also a conversation piece.
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Many, many successful products are created in closed-door research labs using top-secret research. More and more, however, popular products are being developed open-source style with consumers at the helm. Among them is the Bevy, an innovative case for Apple's iPod Shuffle that debuted this month and was designed by product development firm Mophie -- or rather, by its customers.
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