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- Outside.in Finds Blog, Gentrification Link
- One-Third of Internet Users Swayed by Social Content
- 23% of Consumers Turn to WOM to Research Purchases
- Social Networkers Turn TV Off, Internet On
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Outside.in -- a website that tracks news, conversation, gossip, and rants in 62 U.S. cities and 3,245 neighborhoods -- found a correlation between local blogs and rapidly gentrifying neighborhoods. Outside.in founder Steve Berlin Johnson attributes the correlation to people's interest in change, according to an article in The New York Times, especially when it concerns "every little development in their neighborhoods."
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One in three internet users say that their purchase decisions are swayed by sites with social content, according to a January 2007 survey conducted by JupiterResearch for iProspect. The survey, which was commissioned to explore how consumers use social networking sites, defined a social networking site as one that allows users to post their own content, including sites with user-generated product reviews, such as Amazon.com.
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While 25% of consumers claim the internet as their primary stop for pre-purchase information, 23% of consumers still look to friends, family, and co-workers as their first source of information when researching a potential purchase, according to a survey conducted by market research firm Campaigners for the consumer electronics publication TWICE (This Week in Consumer Electronics).
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Social networkers would rather log on to their favorite social networking site (17%) than do just about anything, including watch TV (14%), surf the internet (10%), and play video games (9%), according to the April 2007 study, "Never Ending Friending."
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