Back to newsletter listDate:
Tue, May 22, 2007 11:19:21 PMFrom:
ConferenceNews@irdconline.com
Subject:
IRDC E-Newsbrief: Exploring Atlanta's super-luxe malls
 |
||||
 |
 |
 |
 |
|
| IN THIS EDITION: You’ve Got Mail New for 2007: A Visual Merchandising Pow-wow The Early Bird Gets the Room Atlanta Retail Hotspots—Exploring Buckhead, Part I: Lenox Square |
||||
| You’ve Got Mail By now you should have received your 2007 IRDC brochure. If not, request a copy and we’ll send it right away. You’ll also find a Conference Preview in the June issue of VM+SD magazine, arriving this week. |
||||
| New for 2007: A Visual Merchandising Pow-wow We’ve assembled a fantastic panel for the IRDC’s inaugural Visual Merchandising Symposium, Wednesday, September 19. Moderator Eric Feigenbaum, VM+SD’s New York editor, will lead a discussion on staying creative, finding new sources of inspiration and stretching your visual merchandising budget, with insight from some of the most respected artists in the business: |
||||
|
 |
|||
| Find out where these talented designers get their ideas, and learn their picks for the best windows and displays of the year. Don’t miss this unique opportunity to tap the experience of your peers and get answers to your visual merchandising questions. Register now. | ||||
| The Early Bird Gets the Room | ||||
| Just a reminder that our discounted room block at the conference hotel—the InterContinental Buckhead—is limited, so book early to guarantee a room at the IRDC rate. Last year’s conference hotel sold out completely, forcing some attendees to stay off-site. To reserve your room at $199 plus tax per night (a substantial discount off the lowest-available online rate), book online or call 404.946.9000 and use group code G04. |
 |
|||
| ATLANTA RETAIL HOTSPOTS Exploring Buckhead, Part I: Lenox Square It’s been dubbed the shopping mecca of the Southeast. The Beverly Hills of Atlanta. The Lexus nexus of conspicuous consumption. And for good reason: Within its 28 square miles, Buckhead—Atlanta’s premier city-within-a-city—boasts more than 1,400 retail units (most of them upscale) and $1 billion a year in sales. About 350 of those retail units are housed in two high-end malls just a block or so apart—and two blocks away from the InterContinental Buckhead. Both are owned by Simon Malls, and both have directories that read like a who’s who of retailing. |
||||
The larger of the two, Lenox Square, will unveil in August its fifth major addition since its debut in 1957 as an open-air mall. Anchored by Bloomingdale’s, Macy’s and Neiman Marcus, Lenox houses nearly 250 specialty stores brimming with design and merchandising inspiration, including Anthropologie, The Apple Store, Betsey Johnson, Hermes, Hollister Co., Kate Spade, Kenneth Cole, Kiehl’s, Louis Vuitton, Nicole Miller, Pottery Barn, Restoration Hardware, Salvatore Ferragamo and Urban Outfitters. Check out The Art of Shaving, a Manhattan-born, 17-store chain with 10 openings planned for 2007. The Lenox store balances elegance and masculinity in a narrow space, and features the brand’s signature old-fashioned barber chair used for hot-towel shaves on weekends. Another growing chain devoted to skin care, Bare Escentuals is oh-so feminine, from its pink and magenta color scheme to the fanciful ceiling mural, chandelier and delicate scent in the air. |
 |
|||
The new Nike Women store is dotted with custom-content, digital media screens, but the real show is the design: white flooring and flocked, damask-style wallpaper funkily patterned with deer heads, alligators, mustangs and athletic figures. In contrast, the Oakley store directly across the mall is done in cool black and gray, brushed metal, and custom fixtures and lights for an industrial, power-plant feel.
|
||||
 |
||||
