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Viacom and TV 18 Group launch Viacom-18 as joint venture

Noor Fathima Warsia
May 22, 2007

Putting an end to all market speculation, Viacom and TV 18 Group have announced the launch of a joint venture called Viacom-18. This 50:50 strategic alliance will include the launch of a new Hindi general entertainment channel this year, in addition to film production and distribution and growth of MTV Networks India's multi-platform services. The three MTV Network channels -- MTV, VH 1 and Nick -- are already a part of this JV.

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