Debbie Weil

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Debbie Weil's May 22, 2007
WordBiz Report
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Another quick update about this week's May 24th teleconference:
"How to *Write* an Effective Corporate Blog"

DATE: Thursday May 24, 2007
TIME: 1:00 PM Eastern
DURATION: 60 minutes
FEE: US $97 [per person]
REGISTER: http://tinyurl.com/yon4bt

Learn more: http://www.debbieweil.com/speaking/teleconferences

Note: that's 10 AM Pacific; 11 AM Mountain; 12 noon Central;
1 PM Eastern; and 6 PM in London.

"TOP TEN TIPS TO WRITE AN EFFECTIVE BUSINESS BLOG"
Chapter 7 in "The Corporate Blogging Book" (Portfolio 2006)

This is one of my favorite chapters in the book. It illustrates with
lots of specific examples (and a measure of passion) that
*writing* an effective blog is quite difficult.

I hope you'll join me on Thursday for a 60-minute, interactive
teleconference during which you will have a chance to ask
questions - and get specific tips about - this very topic: the
nitty-gritty of *how* to write an effective corporate blog.

82 MILLION BLOGS AND COUNTING

Technorati is counting over 82 million blogs today. Sure, many
of them are drivel and not worth paying attention too. But no
matter what your industry or niche there are a surprising number
of respected and widely-read blogs discussing trends, issues,
controversies... and possibly you!

DEFEND YOUR BRAND IN THE BLOGOSPHERE

"You" means your company, your brand, your product, your service.
So what's a marketer or executive to do? Well, starting your own
corporate or organizational blog is one of the most effective ways
to defend your brand in the blogosphere.

GREAT WRITING - VOICE/STYLE/LINKS - IS WHAT MAKES A GREAT BLOG

When the rubber meets the road, the way a corporate blog is written
- the authentic voice, the writing style, the authors, the links, the topics -
is what determine its success or failure.

JOIN ME BY PHONE FOR ONE HOUR ON THURSDAY MAY 24TH: 1:00 PM Eastern

I will dig into the nitty gritty of writing a great blog:

- How to choose your blog writer(s)
- What the role of a blog editor is
- Ghostblogging: where is the line between editing and ghostwriting?
- How to train your writers in the basic elements of blog writing style
- Advanced tips for effective blog writing (linking tricks)
- How to keep the momentum going (finding content, motivating your bloggers)

DATE: Thursday May 24, 2007
TIME: 1:00 PM Eastern
DURATION: 60 minutes
FEE: US $97 [per person]
REGISTER: http://tinyurl.com/yon4bt

INCLUDED: MP3 audio recording and enhanced PDF transcript

AUDIO RE-PLAY: the teleconference will be available in 24 hours
for replay as an MP3 audio file.

ENHANCED PDF TRANSCRIPT: this will be available several
weeks after the session.

SUBMIT YOUR SPECIFIC QUESTIONS IN ADVANCE
My teleconferences are designed to be as useful to attendees as possible.
After you register, you will receive an email with dial-in instructions as
well as a surveymonkey link where you can submit your questions.

FREE DOWNLOAD: TOP 7 TIPS TO WRITE AN EFFECTIVE BUSINESS BLOG
Lots of useful tips about blog writing in my revised and updated 15-page PDF:
"How to Write an Effective Business Blog" http://www.debbieweil.com/298fair2/

For more information about Thursday's event: http://www.debbieweil.com/speaking/teleconferences

Register now: http://tinyurl.com/yon4bt

If you missed the latest issue of WordBiz Report:
http://www.debbieweil.com/newsletter/

Warm regards,

Debbie Weil
Consultant and Author of "The Corporate Blogging Book" (Portfolio 2006)

P.S. Call me at 202.364.5705 if you're looking for a speaker or trainer
to demystify social media and give you a practical roadmap for a corporate blog.

site: http://www.debbieweil.com
blog: http://www.BlogWriteForCEOs.com
book: http://www.TheCorporateBloggingBook.com
Order your copy on Amazon: http://tinyurl.com/98vqp

WordBiz.com, Inc.
3601 Newark St. NW
Washington DC 20016
tel: 202.364.5705
e: wordbiz@gmail.com

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[WordBiz] Why You Should Attend May 24 Teleconference on How to Write a Corporate Blog