Press Calls WOMMA's Ethics Code Industry Standard

Last week, several articles were published that questioned the ethics of specific word of mouth marketing efforts. Seperate articles at MarketingVOX and PRWeek's blog, "The Cycle," referenced WOMMA's ethics code as the standard in ethical word of mouth marketing practices.

The media is looking to WOMMA for ethical word of mouth marketing best practices -- are you?

Start with WOMMA's Ethics Adoption Toolkit

WOMMA's Ethics Adoption Toolkit is just one of several tools in WOMMA's Practical Ethics program, which gives companies the tools they need to prevent unethical marketing practices before they start. Other tools include:

• The Ethics Assessment Tool: Includes 20 questions to help marketers avoid unethical marketing practices
• The Ethical Blogger Contact Guidelines: Features 10 ethical communication principles for marketers communicating with bloggers

Learn more about WOMMA's Practical Ethics program

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Teleconference: Use WOM to Drive Seasonal Sales

Join us Wednesdays at noon EST for WOM Wednesdays, WOMMA's ongoing teleconference series. Just register, dial in, and listen up to get the ideas that will truly expand your marketing horizons. After the teleconference, visit our website for an audio recording of the call, an exclusive member benefit that can be downloaded for free from the WOMMA Member Center.

Next Wednesday, May 30, at noon EST

Driving Seasonal Sales with WOM: How Hormel Made it Happen: If you're considering a WOM campaign in advance of the summer selling season, or if you're already hatching plans for the 2007 holiday season, we've got the teleconference for you. Hormel and BzzAgent will detail how they used WOM to spark trial, prompt conversations, and overcome objections to the Jenny-O Turkey Store brand just in time for the 2006 holiday season. Featuring Art Muldoon, SVP of Client Services, BzzAgent, and Cristofer Eide, Director of Retail Marketing, Hormel.

Wednesday, June 13, at noon EST

Know Thy Customer: WOM Strategies to Uncover Customer Needs: Find out how Higher One and The Phelon Group tapped into the power of word of mouth to find out what Higher One customers really wanted -- and then put that information to work to create stronger connections with current customers and repeatable programs for prospects. Featuring Sean Glass, CMO, Higher One and Steven Nicks, EVP of Client Services, The Phelon Group. (NOTE: This call was previously scheduled for May 16; previous registrations will be honored.)

Cost is $20 for WOMMA members, $60 for non-members.

Sign up

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Submit Your Word of Mouth BtoB Case Study Today

WOMMA and member companies Slack Barshinger and Keith Bates and Associates have teamed up to bring the word of mouth industry the first ever WOM BtoB whitepaper -- a collection of case studies to demonstrate BtoB word of mouth marketing techniques. People are clamoring to get their hands on real world examples of WOM BtoB in action. This is a great opportunity; step up and showcase your expertise in this high-demand area by submitting your WOM BtoB case study.

Have you done something WOM-worthy in the world of BtoB? We want to hear about it. For more information, or to submit your WOM BtoB case study, email us at editor@womma.org.

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Membership Council Call: WOMMA Fans Dial In

On Tuesday, May 29, at 10 a.m. CST, WOMMA's Membership Council will hold its first group conference call. WOMMA's Membership Council is a group of WOMMA evangelists dedicated to spreading the word about the association and the industry -- and all WOMMA member companies are invited to join. As part of the Membership Council, you will:

• Help WOMMA identify member needs
• Support membership recruitment efforts by providing testimonials, referrals, and more
• Tell your friends -- over lunch, on your blog, wherever! -- about WOMMA
• Host local recruitment and member gatherings in your area
• Actively participate in the WOMMA Member Center
• Wear your WOMMA pride on your sleeve

If you're interested in serving on the Membership Council and would like to join the May 29 conference call, RSVP to Tarah Remington at tarah@womma.org.

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Announced: WOMMA's Word of Mouth Marketing Summit

WOMMA's Word of Mouth Marketing Summit and Research Symposium is taking place this Nov. 13-15 in Las Vegas. With the industry's biggest thinkers and heaviest hitters all in one place, we guarantee that what happens at this conference won't stay in Vegas.

WOMMA's Word of Mouth Marketing Summit is the official event for word of mouth marketing and is a must-attend event for all word of mouth marketing professionals. At WOMMA's annual Summit, the word of mouth marketing industry convenes to discuss issues, trends, current events, and more -- and we want you to be there.

Save the date for WOMMA's Word of Mouth Marketing Summit and Research Symposium in Las Vegas, Nov. 13-15, 2007.

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Joined: 3 New Members

Even more companies have joined WOMMA. Welcome to:

• Daqi
• Dennehy Public Relations
• Big Buzz

We thank everyone for their support!

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Spreading the Word

News by, about, and for WOMMA members:

• In April, WOMMA member company comScore expanded its European headquarters in London and opened a new marketing office in Paris, France.
• Pete Blackshaw of WOMMA member company Nielsen BuzzMetrics wrote a ClickZ article this month titled, "If I Were CMO of the U.S." You can read the article here.
• Early this month, WOMMA member company Viewpoints Networks announced the launch of Viewpoints.com, a ratings and reviews site where its members write reviews about products and services.
• WOMMA member company BzzAgent was recently featured in a Media Life Magazine article, which was titled, "Making Your Client the Talk of the Town." You can read the article here.

Are you speaking at an event or receiving an award? Were you quoted in the press? Are you making a change at work or at home, or otherwise just doing something really cool? Tell us about it and we'll spread the word! Email editor@womma.org.

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