password
username
Sponsored by CakeMail, an email marketing software.
Newsletter preview

If you have trouble reading this e-mail, go to http://www.businessweek.com/smallbiz/newsletter/index.html

Click Here

BusinessWeek magazine: The most-read source of global business news
SEARCH SITE

Advanced Search
Top News BW Magazine Investing Asia Europe Technology Autos Innovation Small Business B-Schools Careers BusinessWeek Channels : BW Magazine, Daily Briefing, Investing, Asia, Europe, Technology, Autos, Innovation, Small Business, B-Schools and Careers
May 18, 2007
 

SmallBiz Insider

Keep up-to-date with our latest offerings for entrepreneurs and small-business owners


NEWS  THIS WEEK'S TOP STORY

Avoiding the MySpace Mistake

Follow these eight dos and don'ts for marketing your small business through online social networking, and you won't be the bore of the party

Inside: This Week in SmallBiz
To believers, social networking sites like MySpace are powerful tools for building awareness and driving sales. Skeptics scoff that with free advertising, you get what you pay for. What both sides sometimes miss is that online social networking -- like networking in the real world -- is all about giving, not taking. Experts explain why.

Also this week, find out what recent Supreme Court rulings on patents mean for inventors. Watch a video interview with 1-800-flowers.com CEO Jim McCann. Get a contrarian point of view on customer loyalty programs. And tune in to podcasts on tapping into credit union loans and distinguishing between a minor speed bump and a real roadblock when closing a sale.
-- Nick Leiber

SEND FEEDBACK  |  E-MAIL A FRIEND  |  GET RSS  |  NEWSLETTERS

  MORE SMALLBIZ NEWS

A Higher Hurdle For Inventors
Has it become too easy to win and defend patents? The Supreme Court says yes

SMART ANSWERS
Management Myth Busters
It's essential to work 60 hour weeks, constantly hire employees and add clients, and fix major problems by yourself. True or false?

SUCCESS STORIES
A New Take on the Travel Guidebook
By offering personalized, hand-bound books for travelers seeking the best of a destination at a specific time, a small publishing outfit is thriving

SMALL BUSINESS FINANCING
"Course-Correcting" for Growth
Expanding a company is a process requiring constant change. One key quality for a leader is the ability to get back on track when something has gone awry

VIEWPOINT
Teach Your Customers Something New
By incorporating fresh ideas into your pitches, you're more likely to capture your audience's imagination—and land their business

LEADERSHIP
Confessions of a Serial Entrepreneur
Stuart Skorman, a former hippie turned dot-com mogul, offers lessons from his spectacular wins and equally disappointing losses

  SMALLBIZ SLIDE SHOWS
SMALL BIZ
The Money in Marathons
Why marathons have evolved from relatively solitary, spartan affairs into celebratory social events

SMALL BIZ
The Netflix Copycats
Meet five startups that specialize in renting products or selling services ranging from wine selections to wristwatches

  SMALLBIZ PODCASTS
SAVVY SELLING
Deal Breaker or No Big Deal?
How to read sales prospects

SMART ANSWERS
How to Tap Into Credit Union Loans
Another Way to Finance Your Business

  SMALLBIZ SPECIAL REPORTS
  SMALL BUSINESS INFORMATION CENTER


SMALLBIZ  BUSINESS DIRECTORY




 BW MALL  SPONSORED LINKS
Buy a link now!



This newsletter is a FREE service provided by BusinessWeekOnline.

To sign up for other newsletters, cancel delivery, change delivery options or change your e-mail address, please go to our Newsletter Preferences page.

If you need other assistance, please contact Customer Service
or contact:

Wanda Cooper
BusinessWeek Customer Rights
Communications Data Services
1995 G Avenue
Red Oak, IA 51566
Phone: 1-800-635-1200

View our corporate privacy policy at http://www.mcgraw-hill.com/privacy.html.

To learn more about how BusinessWeek Online applies this policy, you can contact our Marketing Department.

Copyright 2007, by The McGraw-Hill Companies Inc. All rights reserved.
Terms of Use | Privacy Notice



  Today's Tip Getting Started

ADVERTISEMENT


  FIND SMALL BUSINESS RESOURCES
Getting Started
Want to get your business off the ground? Here are the steps you need to take before you take the plunge
 
Find More Small Business Resources to help you build and strengthen your business. Pick a category below:
• More Small Business Resources
• Design Resources
• Financing
• Human Resources & Benefits
• Legal & Insurance
• Marketing & Sales
• Office Operations
• Tech & Telecom


SMART ANSWERS KAREN E. KLEIN >>
Betting Your Retirement on the Business
You can use money from an IRA or 401(k) to start a business, but it's essential to understand the rules and be prepared to pay steep fees
SEND YOUR QUESTIONS TO KAREN >
 


VIEWPOINT STEVE MCKEE >>
The Problem with Loyalty Programs
Companies measure customer commitment by their transactions. But that often has little to do with how people genuinely feel about the business
MORE STEVE MCKEE COLUMNS >>
 


Advertisement
Click Here


BusinessWeek has teamed with J.D. Power and Associates to let you compare customer satisfaction and product quality ratings.
 


Advertisement
Click Here


  VIDEO VIEWS >>
Entrepreneurs' Notebook

Entrepreneurs' Notebook

In a new weekly series of video podcasts, BusinessWeek profiles entrepreneurs to find out what drives them and what tips they have for those who want to follow their own dreams of starting a business

 




SMALLBIZ FREE ONLINE COURSES