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- WOM Key in Food, Beverage, Healthcare Decisions
- WOMMA's Research Symposium: Viva Las Vegas
- 55% of Global Corporations to Use Blogs By Year's End
- 'Big-Seed' Marketing: WOM + Advertising Solution
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Consumers young and old are using varying degrees of traditional media, the internet, and social networks to inform their decisions, according to results from the Lumin Collaborative Survey that were released in April. The survey, which was conducted by Fabrizio, MacLaughlin and Associates, indicates that purchase decisions related to higher priced and more complex products prompt internet research. Alternatively, consumers indicate word of mouth is the preferred source for food, beverage, and healthcare information. Full Story →
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WOMMA's Word of Mouth Marketing Summit and Research Symposium is taking place this Nov. 13-15 in Las Vegas. With the industry's biggest thinkers and heaviest hitters all in one place, we guarantee that what happens at this conference won't stay in Vegas.
WOMMA's Word of Mouth Research Symposium is a data-packed event -- with all of the latest and greatest research and metrics for word of mouth marketing professionals. WOMMA's Research Symposium is a must-attend event for number-hungry marketers eager to prove the power of word of mouth marketing -- and we want you to be there.
Save the Date for WOMMA's Word of Mouth Research Symposium, Nov. 13, 2007.
Measuring Word of Mouth Vol. 3 authors will get first pick of speaking roles. Submit your paper now to secure your spot. Email editor@womma.org for details.
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Fifty-five percent of global executives either currently use blogs as a business tool or say they plan to implement them in the next 12 months, according to a study released in March by research organization Melcrum. Survey results indicate that 63% of executives use or plan to use online video, 43% podcasts, 51% RSS, and 41% social networks.
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Because of its low cost and extreme reach, viral marketing is a media darling. Reliably designing messages that spread virally, however, is hardly a cake walk. In their May 2007 Harvard Business Review article, titled "Viral Marketing for the Real World," Columbia University sociology professor Duncan J. Watts and Jonah Peretti, founding partner of the Huffingfton Post, assert that it's not only difficult to craft a trigger-ready viral message, but also to predict which individuals will reproduce the message. Full Story →
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